In this episode, I’m sharing ALL the details of how to launch a new wellness program for your clinic. Literally we are going to go through all the steps that ultimately led to an extra $1000 in the bank at the end of that month – and they are totally repeatable. (2019 Update – I’m STILL using these basic steps to run my product launches, and with refining over time, they are still working and making bank like crazy!)
Product/Program Launches for Health + Wellness Pros:
A Step By Step Guide To DIY It… So Listen Up!
Co-ordinating your promo for any new offering in your practice – be it totally new services, packages, or a signature program – is a #must if you want to grow your clinic email list, your patient roster, and re-engage inactive patients.
And this is exactly what a marketing launch does!
We’ve all seen the big swanky launches by industry celebs that clearly have all kinds of resources and budget. But, they make launches feel out of reach for us mere humans, don’t they? Let me tell you though – a simple DIY launch can absolutely be created using just free resources (and some elbow grease)… AND it can be incredibly professional and hella profitable too! $$$ My practice is proof! $$$
In fact, I recommend doing it this way and keeping it simple for anyone new to the process of product/program launches. This allows you to get the hands on experience (and confidence) you need to learn how to launch a new wellness program for your clinic for free before you start throwing dollars behind all the ads and tech associated with these marketing campaigns.
So in this episode, I share all the steps I took to create my first-ever product launch than netted me $1000 with ZERO up-front costs for advertising and tech.
- [6:57] Who the 3 business coaches who helped me compile all these steps.
- [10:14] What you need to think about as a health/wellness pro when choosing what product/program to launch.
- [12:17] A breakdown of a launch with dates and key email list management strategies to ensure success.
- [14:33] What promo materials you need to create in advance for a smooth experience.
- [17:03] How to structure your sales offers throughout the launch to reward both participation and fast purchasing decisions.
- [17:43] What to expect in terms of webinar turnout and how to keep growing your opt-in list even after the live webinar.
- [19:30] The automated email sequence I used to follow up with my list.
- [20:25] An awesome short-cut strategy for adding bonuses to your launch offers while boosting your networking karma.
- [21:32] How “fueling the FOMO” led to the biggest chunk of my sales… in the last 4 hours of the whole launch.
This episode shares all my best need-to-know strategies for how to launch a new wellness program with a simple, but well executed, campaign you can get out the door inside of a month.
Get your notepad ready…
After you’ve listened to the episode, I would love to hear from you.
What’s the product you’ve been wanting to launch? With the steps all outlined here for you, when will you schedule your launch? Leave a comment below and let me know!
If you are looking for feedback, share as much detail as you can, I read every post and am happy to provide thoughts and feedback on how to launch a new wellness program for your clinic and help you break through to the next level. (Or we can discuss re-launching one too.)
Thank you so much for listening in this week. You commitment to learning and improving your marketing game matters – not just to your bottom line, but to the patients who are hoping to find someone who can help them too.
P.S. Send me a DM on Instagram if there’s anyway I can help you MAXIMize Your Biz –> @AndreaMaximND
Ready to create your first DIY program launch?
The MAXIMize Your Clinic online course will guide you through every step of the way and help you get your whole clinic running right by showing you the right steps to take in the right order. With this self-serve program, you can have your systems, processes, programs and launches all created and implemented in as little as 3-months!
Resources From This Episode:
- The MAXIMizedBusiness Facebook Page – Follow me for fresh biz building inspo daily!
- Episode 045 – Interview with Biz Coach Lori Kennedy – On building an online wellness biz and embrace the future of healthcare
- Episode 014 – Interview with Biz Coach Samantha Gladish – How she took her nutrition business online
- **Grab Your Copy Of My FREE Online Tech Guide**