If you didn’t get a chance to listen to my first call with James, go ahead and take a quick listen to check out the podcast and read over the notes here. James covered the power of being focused with your business and how to be synched with what it is we want our goals to be and how we want our goals to go in a single paragraph. We went into what exactly a mission and vision statement is and how to create your own.
Today we are going to cover his secret to the power of the action plan. He’ll introduce us to the easy, fast, sustainable, and entirely practical ways to sustain your business plan indefinitely and it only takes 10 minutes per week!
What I Asked James:
- What exactly is an action plan?
- How can you have a successful business plan by only spending 10 minutes a week on it?
[tweet_box design=”default”]”You can work in your business all the time, but you have to work on your business some of the time, all of the time.” – James Burgess[/tweet_box]
What You’ll Learn From This Episode:
- How you can advance your business with only an action plan.
- The importance of giving yourself due dates.
- Why everyone can benefit from having quarterly plans.
- Why James reads his vision statement every single week.
- The best day of the week to work on your business plan.
[tweet_box design=”default”]”If there is no end goal, where do you kick the ball in a soccer game?” – James Burgess[/tweet_box]
How to Connect with James:
His Book: www.choasthepoweroffocus.com
Other Episodes You Might Enjoy:
Hello Everyone! This is your wonderful host Andrea Maxim with The Profitable Practice Podcast and as promised I have our dear friend James Burgess back on the show, and if you did not have the chance to listen to that first call, you have to. About a month ago, I said at the very end that we have a month to get ready for this call, so definitely take a quick listen and go back into the podcast notes. You can do that on the website; www.maximizedbusiness.ca or definitely on iTunes, but this is what we cover, this is why it is important for you to really listen to the show. James covered the power of being focused on where your business is headed through a single paragraph and the biggest thing that we covered was, how to be very succinct with what it is we want on our goals to be and how we want our business to go. So in a single paragraph, we figured out exactly our vision was for the business. We went to create the vision and mission statement, exactly what they are because I was confused with “what’s the difference” and he went to those details. The vision statement was specific to how much, by when, doing what, for whom, and what geographical marketplace and he also covered how the mission statement differs because that helps to answer the questions; to why our business exists, and acts as guard rails on the journey to our vision. Finally, we spent time discussing that, in order to reach our vision goal, our business goal, even years from now it is so important to set measurable outcomes. If you remember we did not go through all of his secrets, we went through four on the last call. So today, we are going to be covering the fifth secret which is ‘The Power of Action Plan’. He is going to introduce us to the easy, fast, and sustainable, entirely practical ways that we can sustain the business plan and definitely only takes 10 minutes per week. So if you cannot schedule 10 minutes per week of your busy schedule, then you’re not going to be nearly successful. Before I hand it over to James, remember that he also gave away his free Social Media Marketing worksheet as a special bonus. We are going to be reiterating this at the end of the call, but if you Email James at email@example.com and put ‘I want to talk to you’ on the subject line, you can get that free Social Media Marketing worksheet. So James with regards to the fifth secret about the action plan, tell us what we need to know, so we can have a beautiful business in only 10 minutes per week.
[3:31] – James Burgess: Absolutely! And it does to everybody. And it is absolutely and entirely possible and plausible and I’ll go through it in just a minute. I just want to reiterate to everybody that if you are typical, I’m not suggesting that you are, then you have a precept at the business plan while necessary, you know you should have one just like you know you should have a personal budget, you don’t, and you already have a personal budget because you perceived that both of them take too long. Certainly, when it comes to business planning if you’ve listened to the first session of these calls, I laid out that the approach I’m giving to you for free is easy, it’s fast, it’s sustainable, and it’s entirely practical. And it has to be practical, I work with small business owners and I can’t imagine myself working with the business owners with something that is impractical. I don’t talk about theory, I don’t use university lecture-style content in terms of the hundred-foot thousand ideas the Professors teach in their classes. This is hardcore doable, workable ideas and I see it worked, it has to be practical for business owners if you’re going to use anything, you do not have time. And you have probably heard the adage, you can’t work in your business all the time, you have to work on your business some of the time. I put that in a little bit of a tad, you can’t work with your business all of the time, you have to work on your business some of the time, all of the time. That is where 10 minutes of a week is going to come very critical. So let us talk about the fifth element of the business plan that is easy, fast, sustainable, entirely practical, and that is ‘Action Plans’. If you have listened to the first call you choose to disregard everything I say, you can still advance your business successfully if you only do this element, If you only have action plans that you fulfill and replace over and over again, you can advance your business to higher levels of success. Without the rest of the plans, the challenge and outcome will likely be; it won’t go as quickly as it would if you have the mission, vision, and objectives because you’ll be a bit helter-skelter. You will be testing and trying rather than being formulated on what is needed to move you into where you want to get to. If there is no goal, where do you kick the ball in a soccer game? You’ll be going to be kicking it all over the field for a while without the vision statement. It shows you the goal and your progress towards it. I’m not suggesting that you should only have action plans, I’m saying that if you personally choose to only have action plans, this is the element to have. Again, in the interest of keeping this as a process, the action plan is nothing more than having a verb, a project name, and a due date. Verb might be complete or relaunched; the name of the project is Website, and the due date May 31st, 2016. There is an action plan: Relaunched Website by May 31, 2016. Easily done and simple to create a chart with these action plans on them, but there are a couple of other things and the action plans are the heavy power work that runs the business. You don’t create an action plan that says “THST in April 2016” that is just an absolute compliance ‘Must Do’ you don’t get a choice on that is not improving the business, that’s not improving the program offers, not improving the marketing. This is all about creating a better, faster business that you have today. What are the missing elements; Identify them and get them written down with time against them, but there’s a couple of rules that I applied to action plans to make it practical and that is; It is not a laundry list. If you create 30 action plans, all do May 31st, 2016, you’ll get none done. So we want to keep it a high priority and limited number, I think this is actually my quote, I used this so often but I don’t remember who has actually said it “You may feel like you have to fix your business all at once, the reality is time was actually created so everything doesn’t have to be done at once but for business owners, it just feels like it. To identify the priorities, put all the work down you need, prioritize them, and then get to it because there is always tomorrow after the next one to get the next one done. My recommendation is you don’t have more than 3 projects maturing in a 90-day period, in any quarter. If your quarter is April or June 2016, don’t have 3 pieces of action plans work with the due date inside that three-month period.
[9:42] – Andrea Maxim: So let’s say I have five projects that I’m thinking of and I don’t want to forget them so I write them down. So I put my top 3 highest priority in my queue 1 and I put my other two in my queue 2, but if I accomplished my goals prior to the set date, could I then start moving things over, would that put the opportunity to put new goals for queue 1, what would you say to that?
[10:44] – James Burgess: Both, because the crazy thing being in business is within a 90-day period, new ideas will come to mind, but are not currently in your action plan so you work diligently to get the three most important done, and not just a tick sheet you got it done but rather the system is now in place, I’m going to make sure that it continues doing what it is supposed to do, and I will come back to that a little later. But if I get those three done then I can look into a recorder and say “Am I ready to get this done?” or alternatively, do I have new ideas that I want to test whether it is relevant or research, whatever the case may be. Those can be added to the action plans and work that progressively as well. I will talk more about that in just a second when I talk about how to sustain a business plan indefinitely because that’s one of the steps.
[11:15] – Andrea Maxim: My only fear about that, (knowing me) is that, then I could easily start developing squirrel syndrome again, and being like; “This I want to do” and I hope throughout this call, which I know, that’s what you’re going to do, is that you can help us stop the squirrel syndrome, stop the shiny object syndrome and keep things nice and organized because I can get taken off-track very easy.
[12:08] – James Burgess: That is why the full plan is really important that it is in the full planning that you can manage your squirrel symptoms. Business owners, Entrepreneurs, the reality is, somebody comes along and says “Take a look at this as a new system for…” and you’ll look at it, the next three months have gone by and you have not done anything else and you haven’t pulled the trigger on that one because it was too much money and you did not know what you were looking at. Stick to what you’ll do first and when your foundation of an action plan is strong, then you are in a better position to look at some new ideas in terms of how to expand your business out. In terms of franchising, if you don’t have your marketing completely consistent, if you don’t have a brand image that is recognized in the market, these are far more important because you will never be able to franchise until you got out the system, the marketing, everything. Then you’d actually multiple corporate outlets before thinking of franchising. So, there’s no question; having a full business plan, take the time because it is easy and fast and will minimize the squirrel. But at the end of the day, my system includes: Weekly coaching calls with my clients, they set their expectations for a week, every Monday and Friday they get the opportunity to get 30 minutes of my time and that is where we really have the opportunity to keep the focus on what is important and talk for 30 minutes talking over a squirrel issue, and sometimes I go look over at it for them, I’ll let them stay on track. The other thing is, I said it is not a laundry list, so don’t have more than 9 action plans in your annual 12-month period plan spread them out, for example, I’ll use the website, it will take me more than 2 months to get my website ready, so my action plan is I want to publish a book by October 31st but the real outcome I am looking for in my action plan is complete my book launch party by October 25th, 2016. Well, the risk I’m putting out my action plan way out there is that somewhere in 6 months between now and then. If I don’t break that big action plan down to some smaller action plans, it could be suddenly October 25th and nothing has been done. So I would reverse engineer that and put two more action plans in and complete the manuscript by May 31st, 2016, sales sponsorship up until August 31st, 2016. Designed, printed, and published by September 30th, 2016, and launch Party by October 31st, 2016. So for any view that I have got a big project, but the big project and date out there and then reverse engineer two or three key steps to keep you focused on every quarter and making sure that big data doesn’t suddenly arrive and nothing has been done.
[15:25] – Andrea Maxim: And with those key steps then act as little action plans, would that be included in your three for the quarter? Or are those just steps to keep the action plan going?
[15:35] – James Burgess: Again, it depends on how big the big one is if I’m relaunching a website that’s just fairly big the to-dos might be ad video content, the sales page for my consultation, those are not really big, when I talk about how big could be a business plan those smaller pieces could be dealt in a different way. So I would suggest that the magnitude of the work to be done determines whether or not it is an action plan or something that has been resting for a week. If you put 9 action plans, well not more than 9, it should be manageable. You will be going to be really excited about seeing the work that you have done for yourself if you break it down 3 per quarter, then what you’ll find yourself with what you’re doing is being engaged in quarterly planning because each quarter you’ll going to come back and see “These reaction plans are done, what’s in my plan looking forward, I’ve only got one right now that is a high priority, two of those I want to add will be put into this quarter and now I’ve got a rolling quarterly plan.” A lot of people are saying to me, “I can do a business plan” but a day later it will be irrelevant because somebody is going to give me a squirrel type of idea and I’m going in a thousand different directions. That is what these quarterly plans are all about; if you keep coming back to your plan it is always relevant. Sometimes I say to other people, your plan is integrated into your plan and what I mean by that is that sometimes the plan leads you and sometimes you lead the plan. What I mean is if you have no new ideas through the course of the quarter, do what the plan says to do. If, however, you come up with a new idea and your work is underway on your project work, but a new idea pops up you can take the time to, if you take your exit of the highway to your vision, and have a look at it, and evaluate what you are seeing against the direction you have previously headed in. It may define a complete new journey, you may be on your way to Niagara Falls and a new highway pops up and now you are on your way to Syracuse, that’s okay as long as you are comparing the idea against core reasoning on how you get to Niagara Falls. Or you set it aside and say it doesn’t fit, you get back to your entrance ramp on the highway and you continue to Niagara Falls. For those of you outside of America, check your map and you’ll get the idea. So it’s very powerful when you take this approach on your plan, and always allow yourself in synergy with the plan, leading it when there are no new ideas and generating new ones and get them working, or if no new ideas are present then let the plan lead you. Do what you said you are going to do based on the quarter you’ve last looked with your business plan. And all you have to do is take a word document and across the top with Q1, Q2, Q3, Q4, and put three blocks under each, that will stop from putting more than per quarter and just write your action plans in a form of a verb with a name and a date into each block based on what your year’s quarter is. If you are a company whose business year-end is December 31st then just use the calendar quarters, if you have a fiscal year-end like it is September 30th then use your fiscal quarters. Drop your action plans and base them up with your priority and according to the date it is going to see all good, ‘I have no more than 9, I’m abiding by James’ rule. Two; I have no more than three because I want to put three boxes here I can’t with more than three. I’m abiding by James’ rules and get to work on them’. If you do that and you see that you’re constantly doing work on your business and always in it which is what action plans are all about, your business is moving forward. That’s why I say, if you are going to do only one element of this business plan, create that ‘four by three’ chart of action plans and get going on them.
[20:55] – Andrea Maxim: Follow it, stick to it, revisit it, and do what you said you wanted to do.
[21:07] – James Burgess: That’s why in action plans you really need the Vision statements because that’s where the heart and the blood get circulated, creating the outcome of what the Vision Statements define. I read my vision statement every single week to make sure every week I’m aligned with my heart and soul that all of my energy towards doing everything in the next seven days that will get me to my three-year vision. That usually involves doing work on my action plans to some extent to get there. My good friend Jerry Roberts says; “Sell, sell, sell and you’ll be always well, well, well”. You can’t sit on your computer and wait for an email and say “I have a 10 thousand dollar for you” that just doesn’t happen. You have to create all those opportunities for yourself. You want to grow your business based on new patients; you’ve got to get out and be seen in the marketplace so that others are seeing you and bring value to their experience with you so that they want to do business with you. It’s just a simple recipe for success. So we have covered the vision and mission statement, objectives, and I touched on strategies on the last call. There’s the fifth action, what I want to do now is give you all a bonus because you have spent some time with me. And the bonus is: How to keep your business plan in front of you so that an annual plan needs to take more than 90 minutes and do it by engaging your business plan every single week by doing just 10 minutes. That sounds kind of cool! If you could move from 150 Thousand dollars a year in revenue to 1.5 Million dollars in revenue, and you knew it was going to happen, but you had this in 10 minutes a week on your business plan, would you do it?
[23:06] – Andrea Maxim: I don’t think I would, I don’t think I need 1.5 Million Dollars nor do I need to waste 10 minutes of my day, and even if you’re going from zero to achieving six figures on your first year and if you could guarantee that it just takes 10 minutes a week, I think we would be all doing ti. I think everyone would be doing it.
[23:35] – James Burgess: I think you would be ludicrous not to be doing it, it is incredible how still people are paying me three to four thousand dollars a year, and one of the most critical elements is taking that 10 minutes and reporting into me what their top priorities are for the week, and they still don’t do it. That I have to remember and remember to the point where I’m the coach behind the bench that has to turn to the player and walk them out to the hallway and leave the game. Because it is not a habit, there’s a saying that if you are doing this for 21 times, it becomes a habit. That’s nonsense for business owners, the reality is that life goes on we have to make the system work with in life, and so the power of my program is that when you go off track there is somebody there, not a Boss but if you are a virtual CEO that is holding you accountable for what you need to do. When you get off track, play it back on. So I wanted to share with everybody here a bonus, and that is 8 secrets to sustaining your business plan definitely; Secret Number 1 is in order to sustain a business plan, you have to have one. Secret number one is creating a business plan by getting it down then getting it right, I’ve met too many business owners who spin their wheels spending months and months creating 25 and 30 to 45 pages documents that never get completed because the business started going and it started going into a completely different direction and it never went back to plan but they’re still not sure about who they are they’re just going where the business takes them there’s no synergy, it’s just the clients, the opportunities controlling everything and typically that doesn’t build well. So you have to get it down on the basis of; get down what you know now and get it right over the course of the time none of us came out the womb knowing how to add 2 plus 2. I know I didn’t cry “four” when I came out. In fact, when you think about it, it takes almost 4 to 5 years of informal and formal education before we understand that 2 plus 2 is 4. Our parents teach us to count four apples, but the concept of having two over here and two over here and saying that if I take two and I add two I have four is not until about Grade 1, maybe kindergarten if I’m not mistaken. So, we as business owners have to stop thinking that we will know everything from the gecko, this is a learning journey and it’s a learning experience, and as Michael Gerber said on the entrepreneurial myth; “Typically nobody plans an entrepreneur, we fall into it because we get it from our parents, we fall into it because we have a hobby that we think that suddenly people will be showing interest in and starts to become a business or we get downsize out of the corporate environment and we take it into business and as a result, we only really have about 3 or 4 core capabilities at best. Think of a plumber, a plumber got an ability to put pipes in and make sure what is in that pipe gets in and gets out without leaking all over the place, but does he know anything about the financial elements of running the business, does he know how to negotiate loans in bank, does he know anything about marketing, does he even have time to mark the business when he’s got his down on his knee in front of the toilet and get it to work properly. We are all in that same position, we know what we know, and what we know is never enough for us to individually achieve the greatness that we so opt-in want to achieve and presently dream about. So allow yourself to relax and understand, you don’t have all the answers yet as my good friend Jerry Roberts says in his book publishing seminars; “The journey to your success is like crossing the desert and when you cross the desert you move from one oil drum to another oil drum until you’ve reached the other end, but sometimes you can’t see the next oil drum but you can’t stay where you are, because if you will, you’ll perish. So you have to keep moving when you move, you move into some direction and in that direction, you’ll see another oil drum and you need to make a course direction. The same applies to the business owners we may not know what we need to learn now, so take your next first best step forward of what you do know and allow the universe to catch up or show you the way because it will when you show it that you’re interested in going in being stronger, better, faster.
Secret number 2; It is probably 30 minutes for the first couple of weeks and you’ll get it down to 10 to 15 minutes very quickly. But what do you do with that 15 minutes is what is absolutely critical and when you do it. A lot of my clients want to do it on Friday, and I’m going no because by the time you come around on Monday you’ve forgotten completely about Friday. The very earliest you should be doing this would be, on a Sunday evening after the kids have gone to bed, that’s the time where you have to think about becoming weak. Wherever you think about becoming weak, get a piece of paper down and if you want to copy what I use I’m happy to send it to anyone. But, create a weekly commitment; a weekly commitment has three elements to it. And you should be doing this around 9 o’clock every Monday morning at the latest, to layout the plan for the week, at the bottom of the form celebrate your successes from the prior week, three or four things that went well. We tend to easily forget the things at work and only dwell on things that didn’t go exactly the way we wanted or what caused us pain. If we do that we never will experience success, and so it is very important, and I insist with my clients, that if they do not fill out their successes, I blast that Email right back after then saying “unacceptable” what went well. It doesn’t even have to be business wins sometimes you know, ‘daughter had an incredible dance competition in Vaughn this weekend and I am so proud to be her dance mom’. Whatever makes you feel good and gets your energy is what’s important to be going on in there. Obviously, you have to have some business wins, because this is a business report. So that goes to the bottom of the report or put it at the top, its positioning isn’t really what is important, it’s about what you do at first, celebrate your business wins because some of them should be identifying that you got an action plan worked out in the prior week. ‘I got my videos on my website towards launching the website in the next two months’ Good! Pat yourself on the back and celebrate that because it means you did all the right things that week. And the next section of the weekly commitment of what I have them do, and this goes to the point that you made earlier, how do I make a plan and get down to little stuff that has to get done, so this is where you do it.
In this next section of the weekly commitment, I have my clients identify no more than four action plans that they are going to do some work on, so if I’m going to relaunch my website by May 31st, an action plan that says “Launch website” and the due date is May 31st, 2016 and then I write, what are the three things that I’m going to do this week to advance that project. I’m going to record a video on vision statement this week, the video’s going to go on the website and I’m moving in the right direction but if I just leave it like that, there’s a good risk that it is not going to happen this week. So what I want my clients to do is; ‘On Tuesday between 7 and 9 PM’ they have to book it in their calendar and create an appointment with themselves to create a commitment and make it happen because in that way if somebody is thrusting for their time they have the opportunity to say “I’m sorry I can’t see you, I have an appointment’’. Appointments with yourself are somewhat very powerful for the business even with your best client, if you have an appointment with yourself, tell the client you have an appointment, they won’t know who’s with you and book it some other time. If that’s urgent then respond accordingly but move the appointment with yourself to another time. The challenge is that stuff goes wrong every single week if Monday goes by and nothing went wrong there is now one day gone and the probability that something is going to go wrong is now high because you still got that four days left in the week. If Tuesday and Wednesday go by and have no problems or issues now I’m 100% certain that there’s a 50% probability that on Thursday or Friday I’m going to have a problem. Those are the days that I put all of my time to go work on my action plans, I’m potentially screwed! Because I did not plan earlier in the week to do the work I could do on my business. It is about time management, focus, and commitment to what you got to get done but at the end of the day have a document in front of you or you write it down.
The last section of this commitment is to identify what marketing activities are you going to do and what you’ll expect those activities to accomplish for you. One example is ‘Marketing activity at ten chamber breakfast’, now in my report, you have to identify what it’s going to do for you, delivering what and it should be measurable. What clients typically say is “Profile for the business”, that is not measurable, how do you know if you have generated a profile for the business. Because we are entrepreneurs we forget that we wear two hats, sometimes we are the salesperson, sometimes we are the sales manager. And in our businesses, the salesperson is walking all over the sales manager. Instead, you position it as “Ten chamber breakfast delivering three warm leads for follow up a conversation” that’s measurable. And then I leave for the meeting with higher responsibility to my business to do something than just be a wallflower. Here’s my trick for you when they say ‘what do you do’ don’t answer them.
So secret number 1 is getting it down, get it right, do the weekly commitment for ten to fifteen minutes per week because if you do your weekly commitment and you deliver it against them, then that is only 156 weeks, it is all you have to do in order to achieve your 3-year vision. Do what you say you’re going to do, 156 little pieces of work that deliver big projects, 156 weeks in a row and you will be so much closer to achieving your 3-year vision. So secret number 3 is just building on this weekly, spend 30 minutes every month looking back at your business plan, looking at the action plans, look at the targets you’ve set, break it down, and are you on track or are you ahead. Lots of business owners say that is why I don’t measure myself; I don’t want to know if I’m behind. Not knowing isn’t changing your outcome, business owners who don’t measure themselves are variably behind because they do not know that they are behind. They feel it and they don’t want to see the reality, that’s what is going on in your business, you’re operating in the blind and you’re not going anywhere, so just accept the news. If you measure everything then you’ll know what it has to tell you, if you’re not measuring, you’re missing all the key cues and you’re not responding to improve our business to stop the same things from happening over and over again. So every month, go back spend 30 minutes, look at the progress of your objectives, make some decisions because you may come up with some new action plans that are more powerful than your current ones that are going to close the gap on your revenues or leverage the incredible success that you created in that month. And so spend another 45 minutes every quarter and just do a slightly more detailed monthly review because your action plans should have expired, some should have been completed and may need the next step. Review your action plans especially, but the other thing is, against your objectives three months have gone by and that’s a quarter, you’re three months fewer to achieve your results. Focus on finding information from resources around you that have ideas about how you can close those gaps and create action plans to make it happen. If you do just those few steps, once a year redo the plan and it won’t take you another 90 minutes, 10 minutes a week, 30 a month, 45 minutes per quarter means you’ll never spend more than 90. I did the 2016 plan in 28.4 minutes.
Secret Number 6; you have to measure against your objectives, from the top end revenue right down to how many leads you are getting from you’re going to the chamber of commerce. You’re spending 250 Dollars a year on the chamber of commerce, you better make sure you know whether you’re getting anything for, those are relatively inexpensive anyway, but the time is what’s expensive. Is it even worth your time and investment? The only way to know is to measure what you’re getting from it and you’ll never know company promotion. So measure hardcore leads, at the end of the day the only thing that matters is from all of your marketing is how many leads are you getting and how well are you closing them and if there is a breakdown on the number of leads then find ways to increase the leads and if you are not closing the leads that you’re getting then take a look at your sales conversation and make some improvements in that, and that can become an action plan.
Secret Number 7; Celebrate the successes, I had a client many years ago, I was a mentor to him, he graduated from college and started his own business and got some grant money and retain me from helping on his business plan at the early stage we had a friendly disagreement, we got the vision and mission statement brilliantly, and I said “So Peter what do you want to earn in your first year?” and he said 60,000 Dollars, I said, “That’s too much Peter, I think it should be like 30,000.” He said, “No, it’s going to be 60,000.” I was getting frustrated because he was so hard about it. I finally stopped and said “Peter why do you think it has to be 60,000?” he said, “James if I can’t earn 60,000 Dollars with my business then I might as well go and get a job.” Couldn’t argue with him, we carried on for a year, I did not want to talk about the revenue, so we focused on action plans but we met up and we had a coffee together and I finally said to him “Okay I know it did not go well”. 75,000 Dollars he earned in his first year, and I got up in this coffee shop and gave him a standing ovation. So I said “Peter, what are you going to do to celebrate that success?” he said “I’m going out for drinks with boys tonight,” I said, “Peter correct me if I’m wrong, but knowing you as I do, I suspect that most Friday nights you go out with the boys for beer, that’s not celebrating this unique win, you call me two weeks later, you book a ticket to Cuba with friends, Make sure that when you’re there, you take one meal and you put it on the company and you talk with whoever you are with about the successes that you had these past weeks to make it solidified in your unconsciousness mind the power of what you just had because you’ll never be a 75,000 business ever again.” So whatever you do take time to celebrate your business wins
[46:50] – Andrea Maxim: I think the important part of that story did not once do you ask about the revenue but you kept him on track, you kept his goals actionable, you kept him going the entire year, and he made 15,000 more than he anticipated. So it is just again showing the power of writing things down, following what you wanted to accomplish, and keeping on top of how you’re doing with regards to moving your business forward.
[47:16] – James Burgess: Exactly! Absolutely! I mean he was measuring, I wasn’t asking about it, I did not want to know it, so it doesn’t mean that because we did not talk about it, it was still happening because he was measurement oriented and that was critical. Secret Number 8; And this is sound self-serving but it is not. It’s in all our listeners’ best interests. Secret number 8 is to retain a business plan adviser for a minimum of 24 months. The reason I say this is because habits aren’t formed by doing weekly accountability 21 times, you will fall off the rails, stuff will pile up. I had a call this week from a client that deferred their business plan because they were overwhelmed because business was just going well and they are about to fly out to Sudbury to do some work for a client. I said “That’s fine but we are not leaving this until you’re not overwhelmed, my EA will be contacting you the first week of May to get you committed back to this” because in our own words the refocused sheet gets, is so empowering that it builds up our energy and feel good about the accomplishment even if the growth is presently chaotic growth. One of a place to be; now we are in an infrastructure that chaos can be controlled and continue to grow and you won’t do it naturally in your own accord, I will share to you that all the times that I’ve been given this talk, and I will share with you that it is hundreds of times in front of thousands of business owners, only less than one half of 1% of participants [excluding my clients] do I have evidence that they actually got a plan done and have been living to it for more than a three-year period. Everybody says ‘I can do this’ and nobody does it. And I have clients work with me for a year. And say, “You know what, my contract up with you, I’m really confident I can carry on doing this. And I came in check six months later, and we went to have a coffee. And it’s all come off the rails! By saying, I take it your business plan is not current. And I start, not only incur but opportunities completely missed because they weren’t planning their business. And their jobs are just off the table. And they sign for another year. You can do this on your own accord, I want you to do this on your own accord, it is all here you can send me an email I’ll send you the workbook that I have, it is a great book. Check it on https://www.focus31.com/ and download my book, read Chapter 8 plus a bit more and do it. It’s easy, fast, sustainable and so practical and incredibly important that you get it done.
[50:35] – Andrea Maxim: I love that! I love it! I just want to reiterate if people want to get the worksheet from you again. You said just email you at firstname.lastname@example.org and in the subject line put ‘James, please send me your weekly commitment’ and they can start getting that template. And I know that everyone listening wants to do this. I know that we are all human and no different than the patience that we are treating. We know how accountability makes such an impact on their lives that you can’t forget that you also need the accountability to keep up with your business whether it’s with James, whether it’s myself, whether you create a team amongst your colleagues. You have to have somebody hold accountable. And I think the other most accountability that came out with the talk today was you also have to put in your schedule. Put it on your calendar. And don’t make it negotiable. So doesn’t mean you can’t move it, but it has to stay in your calendar somewhere and I can say even from my own experience with exercising and things like that, if I don’t have it when I’m going to be exercising, I just wouldn’t go. I just wouldn’t make it a priority. So, all the strategies that you have given are just amazing. And again; verb, project name, due date, three per quarter, no more than nine per year, sounds easy and I don’t know why that somebody who is listening will not want to do it and shouldn’t do it because it could make a difference from zero to six-figure year. You just never know! We are still going to have you for about 4 weeks so that anyone who’s listening would still have another month to get all of this stuff down, to go back and listen to the other interview that we had to get all caught up and I hope on that call you’re going to give us a hint on how we should be selling ourselves. What else are you going to tell us next time?
[53:12] – James Burgess: Well, I thought what I would do, let’s give a recap the free offers; go to my website focusedthirtyone.com click on the chaos book link and download my free book, PDF form, send me an email and ask for the Social Media 100 plan that is a plan that will show you exactly what to do in any given day in order to maximize your social media. And thirdly, the workbook that I just promised now, and fourthly the weekly commitment forms. So four things are there already. What I plan on the next call is circle back since I’m giving the Social Media 100 plan, I want to link it all together so that you know exactly what to begin with and the steps to take to get to what your primary objective should be. I know for the majority of the people because I see people’s blogs, they think that just dumping information at the place is the right thing to do. It is like going to the Chamber of commerce, promoting yourself, and not getting any agreement to any action. I want to show you how to get agreement to action in your social media. Which are your accounts lead generation? The website is https://www.focus31.com/.
[54:45] – Andrea Maxim: Perfect! We will have all those links as well on the website in the podcast and show notes. And that’s maximizedbusiness.ca/ and you’ll see the tabs for the podcast right there. Thank you again, so much, James. I think this is awesome. I think this is one of those shows that you have to listen to a couple of times, jot everything down, really start establishing those steps. And you know what guys if you spent an hour during this call, after this call, and just got everything taken care of, you’d be good to go. And then just keep following up once a week. Ten minutes a week, once a month, thirty minutes a month, and just keep rolling it out. And I can’t wait to hear the successes. Thank you so much, James, this is awesome. Thank you for coming on the show. Now, I have nothing else to say guys I think that was a jam-packed show and I just can’t wait to hear again your comments I always love to see the reviews and putting it directly on iTunes not only me helps understand how much you’re liking the Podcast what you like about it, what you don’t like about it, also helps us rank n iTunes so that we can spread this Podcast with so many more people. Hit me up with questions, concerns, topics, people you’d like me to interview. If you want me to interview you, again maximizedbusiness.ca and just contact me that way, but other than that, I’m Out!