In this episode, I’m going to break down the reality of choosing the right coach or coaching program for you. And how to avoid a lot of the pitfalls that will waste your time and money. Stay tuned!
“TO FIND THE RIGHT COACH IS TO BUILD THE PROPER BUSINESS.”
Today’s episode was inspired by a Facebook post that I saw pop-up in my feed a couple of weeks ago. And then on the back end of a game plan called that I had with a potential new member in the maximized practitioner program and how the new member thought of needing a coaching.
And I thought that was kind of an interesting journey and it kind of piggy-backed on this post I saw in our naturopathic Facebook group about which coach should I choose?
Stay tuned to learn more!
In This Episode:
[2:16] – I shared a relatable situation with my journey using different coaches and the importance of building up your confidence so you get an idea of how you stand in the industry.
[5:10] – How to carefully select one’s course especially if one’s aim in business is to improve.
[10:29] – Understanding how to properly use a selling marketing strategy to get people to buy.
[13:24] – How I make things clear in the first phase than having you regret your rush decision. I want you to understand that I am in to support you, I am in to be there for you any time you tag me in the Facebook group. I want to be there to get your questions answered live and in real time.
[21:10] – I presented the information you will definitely need and gave out encouragement on finding the right coach for your business. I also highlighted its importance and all the necessary details to remember from this podcast.
After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!
One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.
On this episode of the podcast, I’m going to break down why I think going for that one thing, following that one strategy, picking that one method, that one program is bad advice in a lot of cases. Stay tuned.
Hey guys! Welcome to another episode of the profitable practice podcast. I am of course, your host, Andrea Maxim. And I am playing hookie right now. I’m actually in the middle of listening to a mastermind. And it is with Tyler McHall, and it’s great, and it’s bringing up a lot of great questions. And the topic of this webinar or training, mastermind, or whatever you call it is getting to your first 100k or your next 100k and doing all of the mindset work around that. And so throughout this, we’re doing break-out sessions and we’re talking to groups of members that are also attending, and are working through the questions that are coming up. And a very interesting one came up, one that I’m fully on board with, but there’s also a huge part about marketing. About the people who we are listening to, the influencers that we are following. And I’m sure that I have done this, although I try my best not to if they make these big, bold statements. Like ‘I generated seven figures in a launch in two weeks’ or ‘I made a hundred thousand dollars in four days’ or ‘my practice got fully booked in three months’ or whatever the case may be. Or ‘I have a waitlist that’s three months long’. And so they give us the tail-end of the story and they rarely explained the journey that it took to get there. Unless you’re in the inner circle with those people.
And so the topic at hand was, to get to your hundred ‘k’, to get to a million dollars– and this is what a lot of the people say like Russell Brunson, Tyler for sure, James Wedmore for sure like all the people say it, because there is merit to it. You pick one thing. You pick one product to launch, you pick one platform to work off of or to use. You pick one niche, you pick one person, one avatar and you only focus on those one thing for a year. So the topic as we’re going on through our break-out session, came up with, ‘well sure, now he can say he’s doing one product which is followers to fan society and he did that to a million dollars’. Or the other person could say ‘yes I had a seven figure launch and it took me three weeks to generate that seven figure launch. And the only product that I was selling was my online course.’ Or a practitioner can say, ‘yeah, I’m fully booked for three months or I have a waiting list for three months.’ But nobody ever takes the time to say ‘well how did you get there?’ How did you get to that one thing, how did you get to that one outcome? What did you do to get to that place? How long have you been in business to get to that one thing, to get to that one outcome? What are your hours like? So this is one of my biggest pet peeves in our industry is when people say ‘yeah I’m fully booked or I’m so booked I can’t take any more people and then I sort of probed, and I say okey well, how many hours a week are you in office?’ If they tell me they’re forty hours a week, and they’re fully booked, I’m impressed. But there’s a lot of practitioners that are only showing up one or two days a week. And I would hope after 5 or 6 years that you can fill up two days per week. Depending on how long your visits are. That’s another great question! Well, how long are your visits? Well sure I could be fully booked and have a waitlist of every single one of my visits an hour long. But a lot of my visits personally are five to fifteen minutes to thirty minutes max.
So there’s just such a huge variability with regards to these statements that people are making. But let me circle back to this ‘one’ thing. Now, I am fully on board with it. In fact, I’m going to call it ‘the maximized mono method’. Where you choose one branded niche, and I don’t believe it has to be a person. I believe that can be a protocol, a way that you’re messaging and marketing yourself. You pick one social media platform to work off of. Now, a lot of social media platforms are integrated so they can post to each other. But for the online space, I tend to focus on Instagram the most and I use Facebook Ads. For my clinic, I focus on Facebook the most and that is where I spend my time. So I don’t have an Instagram account for the clinic, I only have Facebook. I do have a Facebook page for the online space, but I have to do that in order to run Facebook Ads. So, I’m still choosing Instagram for online and then Facebook for the clinic, so those are my one things. And then, the only product that we are selling online to people is the maximized practitioner program. I could become the Amazon of the online space and every single week pumping out a new program, something new. But we don’t do that. And in our clinic, the only thing we focus on is the gap protocol. And within the gap protocol, it has the lab tests and the supplements and all those little pieces. But inherently, the only thing we talk about is the gap protocol and now the maximized health method. So I just chose those ‘one’ things and they encompass a lot of little things. Just like an online program, encompasses a lot of little things. But those are the only one things that we do.
With regards to our marketing stream, the only marketing that I do is my podcast. That’s where I do all of my content creation. I rarely go live, I just don’t have that inspiration and I’d rather record a podcast and have it be evergreen, have it live on forever. And have people download it forever. And that’s the one thing I do for content. For the clinic, the only thing I do for content is I do Facebook live every single week. So I’ve picked these ‘one’ things in my maximized mono method, and it is freeing. It is wonderful, and it is simplified, and it is easy. And that means every time I show up those are the only things I talk about. Every time I go live, it is the only thing I talk about, every time I talk to a patient it is the only thing that I talk about. Every time I go on to Instagram, is the only thing that I’m driving people to. But what got me to this point was doing all of the overwhelmed work and testing all of the things. And trying live seminars, and trying webinars, and trying both Instagram and Facebook, and trying Pinterest, and trying YouTube. We tried all of those platforms to bring us to where we are now. We did all of the things to bring us to where we are now. And I think that journey is really important for you to understand ‘what is the one thing that I want to go all in on?’ And in order to get there, you have to do the work. You have to try the things, you have to show up and do the things.
Now, there’s an asterisk to this conversation. And this was something that also came up in the brainstorm group or session that I was in. And they said ‘well, my worry is what if I go all in on one thing, let’s say I want to go all in on the gap protocol. I’m going to go all in on Facebook, and my content driver is going to be webinars to drive new patients into my online program or into my clinic’. ‘What if I go all in on all of those things and follow the maximized mono method the way Andrea is describing it and just pick one thing. I put my blinders up for all of the other things and it fails.’ And the counter question should always be ‘what if it was amazing?’ What if you went all in on one streamlined process, one streamlined system and it crushed. Honestly, the worst case scenario will be; you went all in on this one thing and it didn’t work, but you know definitively now ‘I will never do that again. I will never do webinars again because I don’t like it. I don’t like showing up for them, I don’t like all the work involved, I don’t want to hire somebody to do it. It is not my wheelhouse, I’m not going to do it.’ That’s exactly why blogging is never going to be inside of our system because I hate writing. I did it for a while because people said ‘you should’ and I hated it. I hated the process but I had to try it to figure that out. I certainly didn’t go all in on it, because I learned very quickly that it was not for me. Just like doing trade shows and seminars, I went all in on those. I did it at them every time that I could for the first three years of my practice. And they worked like the connections that I made from those trade shows I still have in my business to this day. But I’m never doing it again because it was a huge time suck. It wasn’t worth it for me. And there’s other ways that I can leverage online technology to do very similar things.
So the point is, when people are saying these things, when people are saying ‘go all in on one thing and take that to a million dollars.’ There’s 100% solid reasoning for why those people are saying it. But I bet they did what you are doing right now for the first 3-5 years where they scrambled and did all of the things because they didn’t have that sense of grounding, they didn’t have that sense of proof of what I do like and what I don’t like. And finally decided ‘okay I’m going all in on this one path, this is what I’m doing, this is within my wheelhouse, this is where I’m really good and this is how my business is going to look forward.
So the maximized mono method which I’m now trademarking live on this podcast is something that we tell our maximized practitioner patients to do all of the time. But there’s so many unique ways that you can do that, but I also don’t want to stifle the journey for someone to figure out what that mono place is; what that mono branded protocol is, what that mono systemized streamlined process is. That they are now going to be using to run their clinic day in and day out, rinse and repeat. I helped my students get there really quickly. But there is a journey that you need to take, and it isn’t fair for anyone who is five years, ten years ahead of you to say ‘this is what you need to do’. And you need to pick one journey, and that’s the only journey that you can go on. I will say that there’s merit in saying ‘okay I am just going to master Facebook Ads and that is the one social media platform that I’m going to do.’ Or ‘I’m going to focus on this one signature program that I created and every single person is going to know about it.’ You can go on one or two things, but you still need to test out those other opportunities that exist.
And like we said in our breakout session, go all in on one thing, figure out the pieces that you don’t like either delegate them out ‘so I hated Pinterest, I could delegate Pinterest out. So we’re still doing it I’m just not doing it’. Or piv it, a little bit into doing something that’s different. Meaning, instead of doing live seminars, you can now piv it to live webinars. Instead of doing live webinars, you can piv it to evergreen webinars. Instead of doing trade shows, you can now do virtual events or summits. You don’t have to go crazy on the path, but there has to be some semblance of a strategy that you do put into place. But next time you hear somebody say some outland, or sort of like a big goal that they achieved and they don’t give you the process into which the process was that they did to get there. You have to be willing to be open to the idea that they probably have six years of business knowledge that allowed them to have a six figure launch in four days. They’ve probably done all of the things for a decade and then went all in on this one program because that was their journey. That was their time to do that. Yeah, they probably have a three-month waiting list, but they’re only showing up to work for two days a week. We need to be reading between the lines as we’re listening to all of these influencers. But at the same time, their advice is valid. And the reason why you are hearing it from multiple people, is because it is true. It is the way to get to seven figures if that is your goal or six figures if that is your goal. But the ultimate piece of the maximized mono method is you just simplify your strategy. And when you simplify your strategy, the distractions and the shiny objects and the squirrel syndrome goes away, and that’s when you become a better high performing business owner.
So if you are like ‘okay I don’t want to necessarily go all in on one thing, but I would like to simplify my systems and strategies’. I am totally your girl. I love seeing the puzzle pieces and putting them together into a puzzle that is cohesive, and fits, and works for your lifestyle. If you are totally like ‘I am loving this idea of the maximized mono method’. And you want to learn more about the maximized practitioner program, where we go deeper into this. Please register for my live video training, which is where we talk about the three-step process to merging online. And it also gives you a great opportunity to learn more about the maximized practitioner program. Going all in on one thing is the way to get to the dollar amount, the revenue amount, the growth that you want to get the fastest. But don’t discount the journey that it takes to get you there. And if you are thinking ‘what if this doesn’t work?’ I want to leave you with ‘well what if it does?’ What if it is the answer? And the biggest gap between what if it doesn’t work and what if it does is your either lack of knowledge or knowing. And that’s where you ask for help. That’s where you make that investment to learn what other people have done to develop that one thing. To create the systems and strategies. It doesn’t have to be me, but it has to be someone. Because going it on your own is going to certainly put that needle more towards ‘what if it doesn’t work’. Whereas if you follow in the footsteps of people that have achieved the success you want to, you are way closer to ‘what if it does?’ So use those resources that are in the show notes, reach out to me on Instagram @andreamaximnd. I am always here to support you. That is another episode of the profitable practice podcast. Thank you so much for listening, I’m Andrea Maxim, and I’m out.
You guys are killer. Thank you as always for listening to the Profitable Practice Podcast. Leave me a comment, and if you have it already, I would love a review on iTunes. Definitely subscribe to this podcast and leave me a quick review! For those ready to maximize your practice, contact me at https://maximizedbusiness.ca/