Dr. Sara Celik is a thriving ND in Toronto who has also launched an incredibly successful tea product, LoseIt Tea.
This girl has done incredible work blending health care with healthpreneurship. This podcast is amazing if you want to learn what it really takes to create passive income as well as remain an ND.
[tweet_box design=”default”]When developing a new product, it’s key to think about that customer at the end. – Sara Celik, ND[/tweet_box]
Questions I asked Sara Celik, ND:
- What were the stepping stones that got you from graduation to today?
- Can you talk about how you learned to code your own website?
- What were some of the things you saw in other successful naturopaths?
- How did you grow your online program and your product line?
- How does developing a line of products work?
[tweet_box design=”default”]As soon as you’ve got someone to trust you, you have a customer for life. – Andrea Maxim, ND[/tweet_box]
What you will learn from this podcast:
- Approaching the online space while taking regulations into consideration
- Other products that Sara has dabbled in besides LoseitTea
- The product development process
- The time and cost involved in launching a product line
- How creating a product helped boost Dr. Sara’s practice
[tweet_box design=”default”]Test what you are creating on a small audience before you decide to go big. – Sara Celik, ND[/tweet_box]
[su_button url=”mailto:email@example.com” target=”blank” style=”flat” background=”#B0B920″ size=”6″]Email Dr. Sara Celik, ND[/su_button]
Hello everyone and welcome back to the Profitable Practice Podcast with me, Andrea Maxim, your host and I am so thrilled to have our guest today. I actually saw Sara, I have never met in person but I saw her at the wellness business summit in Toronto and she put on such a fabulous presentation about her journey from a naturopath to entrepreneur to starting her own product line that I knew I had to get her to the show. So, Sara, you can introduce yourself to everyone better than I ever could, so why don’t you give people a little bit of a background on you even if you want to extend sort of what made you get into naturopathic medicine or however you want to start.
[01:18] Dr. Sara Celik: Okay great, well first of thank you so much, Andrea, for having me on the show I think it is great what you are doing. As a naturopathic doctor, you know I have quite the journey I spent a little bit of time in clinical practice but really my journey begins in the fitness industry I have been teaching fitness ever since I was 18-years old and I have always really love health and finding naturopathic medicine for me was the next step and from there. You know, After graduation and I am pretty sure you can relate to this and many naturopaths can relate to this is after graduation when I went out to the real world I realized that I did not have patients line up so I felt like I went to school all over again and I begun learning the business and I have begun learning about marketing and you know what is it that makes naturopathic doctors successful or other individuals in the healthcare industry and that is when I really feel I became a real entrepreneur and I started my venture with products with online programs and really just doubling in the online world I’ve always had a passion for the world wide web I think it’s fascinating and over the years much of my time has spent in the online space and some of it has been spent in clinical practices as well. So I feel like during this podcast it will be great to touch upon the different areas for naturopathic doctors and helping naturopaths realize and recognize that it’s endless in terms of what we can do with our careers.
[2:57] Andrea Maxim: And that’s exactly why I created the podcast was to share that information with everyone because I know there’s a lot of us not even naturopaths but anyone in the healthcare space that just necessarily feel they can get any traction and you are one of those people that I think put your creative hat on, you knew you’re going to make something of yourself, you knew you’re going to make a reputation and you have done it, I’m sure you’re continuing to adopt and that’s why I’m so thrilled that we’re going to be touching on all of those things as well. So just out of the things you have mentioned there, give me an idea, what was the stepping stone. So you graduated college and I’m sure you started doing what we all do seeing patients in your office, giving me an idea of how that progressed to touching more into the online space and what that journey looks like.
[3:50] Dr. Sara Celik: Sure, when I graduated I joined the first clinic that I applied to, I got the position and without doing much research at all I thought wow that was easy this is great. I started to practice and I remembered setting up my office and just putting up so much effort into making it look pretty and welcoming but then I sat there and one week went by and the second week went by and I thought where all these patients are and how come there’s nobody to see me and looking back now I understand. Well, people had no idea who I was, what I had to offer, what services I had in my office. Why would they come to see me, and that’s really when I realized okay I can sit here and I can pout or I can put my thinking cap on and I can learn how to drive traffic into this clinic. So, I started looking into marketing strategies. And I start really square one, I knew nothing about marketing, I did not know anything about branding myself and square one was okay, “who am I,” what am I going to offer in terms of services and how am I going to get people to choose this clinic over the other twenty clinics that are in the area, because I was in the Danforth as you know it’s a wonderful area but there’s a lot of naturopathic clinics, there’s a lot of health food stores and you really want to give people a reason to come see you. So, I started learning about business very early on, I did not wait, I knew I needed to do something because there was really no traffic coming into the clinic and I also had joined a brand new clinic. So, even though there were other practitioners it was not an established clinic, it was brand new.
[5:42] Andrea Maxim: And that’s tough too because there’s no track record, there’s no way to understand yet if this clinic is going to be successful or not. So, you’re even more climbing up that hill.
[5:52] Dr. Sara Celik: Absolutely, I think based on the experience you can make it work but when I joined an established clinic a couple of years later it was much easier to grow because that clinic had been there for 20 – years. I think that definitely it’s a decision for naturopaths and health care professionals to make, they have to look at the area, and they have to recognize the challenges that they may face and if that really is the area that they want to grow in, and if it is “fantastic”, but you really have to distinguish what makes you different and why people will choose you over the other clinics in the area.
[6:31] Andrea Maxim: And what I love about what you’re saying is you didn’t put blame on anybody else for why those patients were not coming in, you said “I need to make difference, I need to make a change, I need to find a way to bring these patients to me”, and I love that you basically took responsibility, and you were like this is not going to be a fail, like I’m going to make this work and one of the stories that really resonate with me from the seminar that you gave at the Wellness Business Summit was you went so far into learning about how to do the online space and run your own business that you actually learned to code your own website which I think is just insane, so, can you talk about that a little bit.
[7:12] Dr. Sara Celik: Sure, first of I don’t recommend it, I spent hours and of course as a new grad I was carrying a lot of student debt and I didn’t feel that I could go out and hire somebody so I really became somebody who was ready to learn it all, and I learned Adobe Photoshop, Adobe InDesign, I learned Final Cut Pro in how to edit my own videos, I learned html coding, and I think we can learn anything that we want the information is definitely out there and we can learn it, but I don’t recommend it because you can go on Upwork, hire professionals to do the work for you and that allows you to focus on your strengths and as naturopathic doctors, we’re healthcare professionals our strengths are really not design, website creation, all of that, so why spend all the time learning it when hire others to do so, now I have to learn that for myself I didn’t know that coming out of school, I did spent hours learning how to run a business and build a website and all of that, but definitely now giving advice to the newer grads I would say you can hire somebody who is going to do a wonderful job and it can be very affordable and within your budget.
[8:36] Andrea Maxim: I’m bout with that and you didn’t have to do that but I also think that it gives you an opportunity to speak that language properly with web developers, it gives you a little bit more of a background on what it actually takes to do this, how much time so does gives you some insight but no, definitely I agree with you, anyone who is just starting out, “please don’t” it take weeks and weeks to learn how to code your own website. Now, the other thing that struck me that mentioned was you really look out what naturopaths were doing at the time that was making them successful and what were some of those things that you saw that you knew you had to emulate.
[9:16] Dr. Sara Celik: Well definitely, I think what was key was naturopaths do I felt like really created a solid brand for themselves they were doing something unique, so whether it was a specialty, whether they have launched a specific product, I feel like they really distinguished themselves as somebody who has a special interest in an area and also did it really well because I think really often we can dilute our skills by doing too much and I think that it’s a very good strategy to distinguish yourself and find an area that you really love. For example, I know some naturopaths who really strictly focus on digestive health and that’s because usually it’s their own personal journey or they’re really passionate about a certain area. So, I think as naturopaths or healthcare professionals, we definitely have a very broad scope which is wonderful but it’s a little bit easier to draw attention to yourself when you have branded a program or branded yourself to truly be the expert in a certain area.
[10:32] Andrea Maxim: Absolutely and that’s not to say that I know from my perspective I’m in a small town where I am the only naturopath within the next or within about a 10 – kilometer radius even more so in some directions where there is a bit of an owns for you learn and kind of prescribe multiple areas of health but definitely I have an area that I focus on and it’s the real reason why patients come to me because I also think you don’t necessarily need to be so specialized in one particular thing that you don’t do anything else in saturated areas like Toronto or Burlington or Oakville for sure but in smaller towns, it’s not necessarily that easy but I definitely agree with what you’re saying because you do have to have that elevator speech that really captures people and if you say well I’m a jack of all trades that are not really going to go very far.
[11:22] Dr. Sara Celik: And also just to mention in the online world now, people do go online to search for naturopathic doctors and sometimes they were actually typing specific complaints that they have or specific symptoms, so if you can really capture that keyword even with respect to Google and search engines you really do become the expert so you’re also driving traffic into your clinic from that special interest.
[11:53] Andrea Maxim: Absolutely, now we have to talk about a little bit of how you started as a naturopath in your two offices but tell me how that grew into your online space creating an online program. I’m curious about those and then of course launching your own product line.
[12:20] Dr. Sara Celik: Okay sure, myself was really profound during my years in naturopathic medical school was during my first detox program and the experienced that I had wasn’t necessarily, I can’t describe it as a positive one because it was very difficult I still had pretty awful university college student habits, so to do a detox was pretty difficult and I wasn’t a happy camper but the results, I couldn’t believe the results I had battled acne and digestive issues for so many years and I was on a sort of different kinds of antibiotics and medications and birth control pill just trying to treat my acne and it was all unsuccessful and when I did a detox I couldn’t believe how quickly I saw results. So for me, because it was so profound it really hit a place in my heart and I realized this was something that I really wanted to share with as many people as possible. So I started developing detox programs within the clinic but again my patients were not necessarily describing it as a positive experience, it was too hard, they felt like they didn’t like some of the foods, they didn’t know what to eat, they were tired. So that’s really where I started branding detox programs as being not only wonderful for your health and helping you achieve these great results but also it’s time to enjoy and try to make it a positive experience, so making easy recipes that really fit into busy people’s lives. And that’s when I started branding specific programs both within clinical practice and also taking it into the online space.
[14:03] Andrea Maxim: So let’s talk about that with the online space because this is really sort of what I’ve been discussing with many of the interviews that I’ve had and what I’m personally venturing into myself detox is also like my mainstay program and for those that are interested I’ve put together a seven-day detox program that I personally do and that’s available on the website which kind of cone side very well with sort of what you offer Sara but speaking of the online space, does become at least for naturopaths and I can only speak for us that the regulations get a little bit of tricky and so a lot of people want to venture into space but they’re afraid to, they’re afraid that our regulatory board’s going to come after us or someone’s going to complain because you’re successful in this realm and maybe they just don’t know how to approach it so, how did you approach the online space without worrying about anything like that and re-precautions.
[15:00] Dr. Sara Celik: Right and that’s a great point because I think that within our regulations as naturopathic doctors we do have to be very careful. So I put together a recipe book which was really straight forward offering detox friendly recipes and trying to stay within those guidelines that are placed upon naturopaths and still being able to present in the online space how I looked at it as it’s a market that is growing and it is growing so fast and as naturopaths, we have information that is so valuable and so trusted and that our education really has helped us become experts in the natural health industry and often for consumers and the general public there online and they’re browsing and they’re asking questions and the information can be confusing it can be misleading. So I think that we can still work within our regulations and still offer, it’s not advice, it’s not medical advice and anyway but we can still, we can list foods, absolutely we can talk about nutrition, we can talk about general experiences that maybe we have in clinical practice not mentioning anybody obviously being very careful but we can share stories about ourselves and our experience and I think that it can be very inspiring and it can help naturopathic doctors grow their personal brand and really become those credible leaders in this industry because I truly feel that if we don’t we’re going to really miss out and I think that we have information that is so valuable and it needs to be heard and it still surprises me to this day that some people still don’t know what naturopathic doctor does. You know it’s unbelievable but it really is up to us to make sure that we are getting that exposure and we are educating, we are teaching the public and we are leaders in this category.
[17:12] Andrea Maxim: And as a lead generating tool alone that must be a very positive thing for people that maybe won’t have gone to your website or even gave you another thought because now they’re going to know you a little bit better of what you’ve put out for just about anyone to purchase and then, of course, it does become that conversation of whether they become patient or not knowing again our regulations but you know, there is this fear that we have to we are feeling silence or feeling suppressed but there are definitely ways that we can work within the regulation and exactly as you said, so guys don’t be afraid to put out like food first programs, don’t be afraid to put out healthy information to your blog or to your YouTube videos. I mean, definitely don’t be giving specific medical advice because that’s obviously not what we want to do but these are all, and even if you make an Ebook for free these are all wonderful lead generating tools that can really benefit you in the years to come right.
[18:15] Dr. Sara Celik: Absolutely, I think it’s so important and I think it’s a great opportunity to connect with people who may not have found you any other way. There used to be a time where we using the yellow pages or half pamphlets handed to us but really now it’s really moved into the digital space so if you can provide that information and that education and teach people about your services and what you can do to help them they’re more likely to call you because they feel connected to you before they even met you.
[18:51] Andrea Maxim: Absolutely and that is really what is all about now. It’s not about buying a product, people want to feel connected they want to feel part of a community, they want to feel that they can now know trust and like you and as soon as you get somebody to trust you, I mean you have got them as a follower or as a patient for life typically and they will be more willing to purchase your other online programs or purchase your other in-office programs and this is something I’ve been seeing time and time again with my own patients where basically every time I throw something out there there’s that ten-percent of my list that will always do it because they know I’m not going to give them crop stuffs right.
[19:31] Dr. Sara Celik: Absolutely great, it’s a great opportunity and you know there used to be a time where we used to get together and sit around a circle and there would gatherings within the community center and that still happens which I think it’s great and I really hope we don’t lose that but for a lot of people seem to be getting busier by the minute so they often appreciate that online community where the webinar that you can offer so that they can still take advantage of that information and not necessarily take three-hours out of their evening to come to a meeting spot.
[20:08] Andrea Maxim: Right exactly, so where there any other online programs that you launched other than just sort of a food first recipe book that you would like to share.
[20:18] Dr. Sara Celik: I’ve been a part of a number of projects and I’ve launched a number of products so aside from the tea. I’ve dabbled in the coconut oil space and I’ve done a lot of work on different products so if you wanted to maybe touch upon different options for naturopathic doctors and not necessarily limiting ourselves to just a clinical practice that there are so many other ways to contribute to the health and well-being and sometimes that could be through product launch I think that would be great if we could chat about that for a little bit.
[20:52] Andrea Maxim: I think that’s a perfect Segway to discuss. That’s exactly where I was going to ask you, you know I just find it amazing the indies that actually create their own product and what goes into that. Can you please tell me from conception to figuring out who was going to distribute it, all of those I’m so interested in how you created the detox tea or the lose it tea online.
[22:17] Dr. Sara Celik: Sure, so I think the creation part is for me it’s one of the most fun parts. I absolutely love it because you sit down and you’re brainstorming. You know you could do this by yourself but my recommendation is to either have a business partner or sit around with a team people that you trust and maybe have strengths in areas that you don’t have because that way you can really bounce ideas off each other so you basically go to the white drawing board and you map out what your vision is so you think about the end goal, who are you targeting, what would you like to achieve with this product launch and that really is a good place to start because when you think about who is going to be on the other end of it you’re really able to create something that is going to resonate with them and I think that it’s very easy to create all sorts of different products but when you don’t have that end in mind that customer on the other end, you might lose your focus a little bit and you might not have that strong message in your branding.
[22:23] Andrea Maxim: Okay so how did the tea then come about like honestly did you just wake up one day and you’re like “hey this sounds perfect” because obviously you’re already decided detox was really your thing like that was your sort of mainstay but how does this then developing an actual line of products work.
[22:43] Dr. Sara Celik: Right so I think as naturopathic doctors we have all sorts of supplements, we have tinctures that we can use for detox, we can use shakes for detoxing. You know there are so many different options out there and what sort of really helped me move into the tea market was I absolutely love tea. I’m a huge tea drinker myself and it’s easy right. People are drinking their lattes’, they’re drinking their teas already. So really just replacing something that they’re already doing with another beverage that tastes great and also has good properties. So that was where it came from was again coming back to my patients would come in I would put them into a program I would see them in a few weeks and they would come back and they would say “that was so hard” sometimes they would fail they would not even continue through with the program and that’s when I really start brainstorming and I thought okay, how can I make this as easy as possible and also as a first-timer launching a product for the first time tea also felt safer because it wasn’t as complicated as going into the supplement world entering that. So it was a great place to start I’m looking forward to down the road, obviously exploring other areas’ product formulation because I think it’s a lot of fun and it’s very exciting for indies to move into that category but for me, that’s really where it started with launching the teas.
[24:0] Andrea Maxim: How did you even come up with the recipes, how did you find someone who’s going to put them together for you because I can’t imagine you’re doing all of this in your basement putting all together with the teas.
[24:2] Dr. Sara Celik: Well actually I was doing it all in my kitchen to start. And I think I drunk about 400 cups of tea in three days but really you use your knowledge as a naturopathic doctor, you try your best as a consumer to formulate teas that taste great, if you’re coming up with shakes down the road let’s say of course you want it to taste great, you want people to be able to consume it and enjoy it unless it’s like Bacchus their tag line is “it doesn’t have to taste great” but you really take your knowledge as a naturopath and you put together ingredients and at the same time you try to make it really tasty so that the consumers will going to want to come back and obviously keep buying and be a loyal customer for life.
[25:13] Andrea Maxim: And the traction you’ve got on this is wonderful, so you have been on city TV and then Elle magazine and the women’s network and how do you even do that because making something is one thing but if you’re not willing to push it no one’s going to know that it even exists, so how is that whole marketing process work.
[25:31] Dr. Sara Celik: Right now I think as indies this where I really strongly feel indies need to be online, you really need to create an online presence and online brand because of my journey with media started simply by my website which I actually had self-coded. So if you want people to find you, most media is looking for experts in the online space, it could be through a referral of course but that’s how I got my first media gig and then from there you can always reach out, you can find people who are in media and contact them and pitch to them how what you offer is going to benefit them or benefit their viewers or their listeners so you always want to think about how can you improve their show or help their audience because it’s not about you it’s really about why should they bring you on, why should you get this media exposure, what do you have to offer.
[26:36] Andrea Maxim: So even if it sounds wonderful, it sounds like if I make a tea combination I’ll get on city TV and also places but honestly just tell everyone how much time when in to just getting it going, getting the traction because a lot of people don’t understand that it’s hours and hours and days and weeks and all these things to do everything that you have accomplished. So in the beginning I imagined you doing this on the side as well as seeing patients. So how did that work? What was like time-wise, cost-wise all of those things.
[27:15] Dr. Sara Celik: Okay so my adrenal glands definitely psych. That’s the honest answer, I was putting in probably 80 – hours a week but today I’m down to probably about 60 so it does get better but my advice is if you’re dedicated to creating something or building your personal brand or making your clinic really successful you really put your heart into it, Andrea, it’s not just about the hard work I always say it’s about the heart work and when you work from a place of joy your product shows, your outcome shows, your clinic will give of that energy that you’re really there and you love what you do. So it is so many hours I’m not going to say that it’s easy but if you can find the joy in the work that you do the time will go by. I launched the tea, it’s been two and a half years and I just think back to the time and I’m like wow it really did go by very fast because I was always genuinely enjoying every minute of what I was doing.
[28:30] Andrea Maxim: And so with regards to what you’re doing now you’re still seeing patients and running the online teas correct.
[28:40] Dr. Sara Celik: Yes so I’m still seeing patients, I’m doing the online teas, and I’m also working as a consultant for other companies just helping them in terms of their natural health education and programs that they’re developing again mainly in the online space.
[28:56] Andrea Maxim: Cool and you don’t need to just close exact numbers if you don’t want to but I’m just sort of curious just for people know and the funny thing that you said was “I was doing 80 and now I’m averaging about 60 hours a week which isn’t so bad” and I think I just recently saw a picture of Don Draper from Mad Men and it was on Facebook and they said “oh I remember my first part time job when I was working 40 – hours week” and I find that so funny because you just brushing it off, Oh yes 60-hours a week no biggies actually getting better for me, people don’t understand that’s basically what you have to do right, it’s not you’re not going to be working 15-20 hours a week and still achieving what you are achieving and you’re such a go getter but when you actually look back it doesn’t feel like it was that much time and I can say the same for myself for I will spend literally 12 hours a day either on my business you name it and the time just fades away because I don’t even think about it as a labor but with regards to what you’re practice was like prior to creating your online product and creating loseit tea to after the launch. What would you say the margin of profit or the margin of more patients coming in like do you have those numbers or do you have an estimate of how much it helped your business grow.
[30:20] Dr. Sara Celik: Well, so you’re asking how the tea helped?
[30:24] Andrea Maxim: Yes, how even just creating an online product, you’re creating a physical product, how much that shifted your business from before and after.
[30:34] Dr. Sara Celik: Yes it definitely helps like so many people who found me through the tea have become patients and I think that because you developed these relationships with people and they really get to trust you so they want to work with you and they want to conceal which is one of the reasons why you can do videos and vlogging and that’s a way for you to share your story and connect with people. So I definitely saw, I would say at least 50 – percent growth in my clinical practice, what I think my advice would be is if somebody is running their clinical practice and they’re excited about doing something additionally whether it’s corporate wellness seminars or launching a product or having their personal vlog whatever it is, is that you really want to map it out what is the time that you are willing to allocate to each area of your business and understanding that you know how to prioritize. So it’s very difficult to say what I’m only going to put five hours here but this is a priority for me, if it is a priority for you it’s definitely going to require a little bit more of your time.
[31:50] Andrea Maxim: For sure, whether any hung ups did you try something and it was, and I don’t want to use the word failure I mean everything that we learned from but what is like a memorable sort of like “oh that did not go well for me” and then you just kind of move forward that you can think of in your journey from beginning to now.
[32:10] Dr. Sara Celik: Wow, well there’s been a lot of ups and downs, I’ll share stories that when we launched the coconut oil products, first of all, it was imported from Vietnam then it’s bottled in an organic facility, it’s labeled, it’s packaged and sent to the warehouse and we showed up and we decided. So imagine after all of it has been done and we decided to redo all the branding and labeling. This sort of thing happens and I call it pivoting, you often have to pivot your business according to what’s going on and you really want to be flexible, sometimes I feel like we’re so attached to a certain outcome and life just doesn’t work like that. I’ve learned that over the last decades since I’ve been practicing is that you want to be flexible it is how you grow and sometimes you will invest a lot of time, a lot of money and a lot of energy into something that maybe isn’t going to flourish in a way that you thought it would but that’s okay, you look at it as a learning experience, you take what you’ve learned from it and maybe you move on to something else then you create something better. So I think that it’s really important to value that along the way not so many failures but you’re going to learn a lot.
[33:35] Andrea Maxim: Yes and not be afraid to take those risks right, because everything you have done has an element of risk, some greater than others but if you had not decided yet, you know that I’m going to think I’m going to make this and launch it on my website, you know that takes time and effort but maybe not as much financial risk as now you’re investing in physical tea, physical packaging, physical design with the other thing nut look at the outcome of that risk right, I’m sure it changed things for you in such a wonderful way.
[34:06] Dr. Sara Celik: Absolutely and also if somebody is looking to launch an online program or a product whatever it is you also want to stay within that risk category that you’re comfortable with also, so you want to test it on a much smaller group before you, for example, order 10,000 units example. So even with the teams I ran a small group I had about 50 people and I gave each one of them the product for free, I tracked their progress, tracked what they were feeling, touched base with them every single day. That’s how you’re basically testing the market before you even go to market. Does the market want what you’re offering because sometimes we feel like we have these brilliant ideas but there’s not enough of demand for it, so a good idea is to run a small test group, ask people, run surveys, ask what is it that people want and see if what you are about to invest a lot of money and time in is something that’s going to do really well?
[35:13] Andrea Maxim: I think people love to be part of a beta group there’s something about people being involved in something that’s new, never been touch, I forgot the actual word is where you do such good things to other people that they want to reciprocate, sort of that love reciprocation, where they are like Dr. Sara has been doing so well by me that I would love to do this for her and I find that beta groups people just jump at the opportunity to be a part of it, so I don’t think finding guinea pigs would be difficult.
[35:48] Dr. Sara Celik: Not at all, in fact usually you’re turning people away right, people love to be part of their groups and I think that’s such a great point that you make and I would love to see these with their wonderful ideas like you said don’t be scared, take risks but you can also take calculated risks, you can test whether this, that you’re creating on a smaller audience before you go beg.
[36:16] Andrea Maxim: And because we are speaking to health care practitioners and even me being in the detox phase, I’m really curious how the lose it tea program works so that if people that are listening want to start incorporating that into their office, how was the whole thing planned out and how could people get in touch with you to get that started in their own practice.
[36:37] Dr. Sara Celik: For sure it’s very simple, it’s a warming tea and evening tea, the herbs are all 100 percent certified organic, they taste great which is again a huge selling point. Patients love things that taste great because often we give them tinctures and they’re not so happy so that’s definitely a bonus, the recipes are fantastic, I’ve also tried to offer a variety right, so sometimes people feel like when they are doing a cleanse they’re going to be leaving off smoothies or salads but you and I know, you can have these delicious stir-fries, then you can make a grilled chicken breast and have some steamed veggies, there are so many different options ancient grains, lean protein and things to choose from. So offering that along with the teas so that people feel like “wow I can have dinner tonight with my family and not feel like I’m sitting here eating rabbit food by myself”.
[37:34] Andrea Maxim: Right and is it thirty days or a seven-day, how long is the protocol typically?
[37:40] Dr. Sara Celik: So there are different options generally most people do it 21 – days so a three – week program, I also think that three weeks is really a good amount of time to and still long-lasting change in the lives of people so, generally people will do the 21 – day but there are different options and there’s also a skin tea and an energy tea so that people can support the cleanse.
[38:04] Andrea Maxim: Cool, well I definitely am a customer for sure and I’m not just saying that because you’re on the show today and as you’re talking “like oh yes that would be so perfect for these patients who don’t want to take gallons of supplements every single day and they would prefer to do teas and more food first option so I think that’s wonderful and you can ship right directly to the patient or is it just through practitioners.
[38:26] Dr. Sara Celik: Well it’s for shipping so if they order on the website it goes straight to them so they will receive it at their house within a few days.
[38:36] Andrea Maxim: And how could people get in touch with you if they wanted to look into that or tell their patients to go that route.
[38:52] Andrea Maxim: And the website.
[38:58] Andrea Maxim: Perfect, and before we wrap things up I always like to ask, for people that are just starting out, for people are just getting traction in the business industry or the healthpreneur industry, I like to put it. What are some pieces of advice that you would share with people if you knew what you knew now, what would you share with people that are listening?
[39:2] – Dr. Sara Celik- Okay so the first area I think that’s really important is again to figure out your vision and it doesn’t necessarily have to be your 10 – year vision because I think that can be very overwhelming but you know even if you’re looking at six – months down the road or two – years and what is it that you are looking to create for yourself and once you’ve established that it will help you with branding yourself. So you will need a website very easy to get my recommendation, I don’t know about you but generally, it’s a WordPress site. You know very easy to get, upwork.com is a great place where can hire a freelancer that will help you with your design and the development of your website and really your message needs to be clear so, what is it that you are trying to communicate to this world or to your patients and once you are clear on that your brand is going to evolve, your brand is going to change probably over the years but that’s a great place to start.
[40:28] Andrea Maxim- Excellent and finally do you think it’s possible for naturopaths to be or anyone in the healthcare industry to be successful in this industry and where do you think a lot of them, “I’m asking a two-part question here so my apologies but,” where do you think a lot of the concerns are coming from with our colleagues that are struggling a little bit, do you think there are avenues that maybe people just aren’t tapping into that can offer them success or is there something else that was potentially missing because we look at you, we look at other people that are so commanding and just doing phenomenal things and there’s a lot of people that maybe just don’t know and as I said in the very beginning is we really want to change that conversation around, this lack of success that people are always hearing about in the healthcare industry. So can you comment on that just before we finish our appearance, I know I had given you incredibly loaded questions, so my apologies.
[41:31] Dr. Sara Celik: No not at all, so first of all I would say I don’t see any reason why naturopathic doctors or healthcare professionals should not be successful in fact, we are part of one of the most booming industries. People are hungry for this information. They are looking for ways to prevent disease to improve their quality of life, to improve how they feel, how their family feels. People out there want what we offer. So the first message is, you need to rewire your brain if there’s a fear of selling. You need to recognize that you’re helping people and it is wrong to hold that information to yourself. So because there’s a demand for our service and for what we have to offer there is really no reason why we should not be successful in this space. In order to be successful I think that the commitment needs to be there, it’s not I’m going to put in a couple of hours here and magic is going to happen, you need to be committed to making things happen and looking at all areas of your business, I think unfortunately there isn’t enough business training for healthcare professionals. We learned about naturopathic medicine or about other areas of health or other healthcare professionals but we really don’t necessarily get a very strong foundation in business so what I say to that is, it is up to us as individuals, as business owners, as professionals in the health industry to learn it because the information is out there. I spent so much time listening to podcasts, reading business vlogs, learning about marketing, watching videos on YouTube, enrolling in courses, online business courses, leadership courses, branding courses. Sometimes we feel like when we finish school the learning stops, I’ll end with this as soon as your learning stops, your business will stop growing.
[43:33] Andrea Maxim: And that, I don’t even think I could wrap up this podcast any better than what you just finished saying and I really hope people even rewind that to the last couple of minutes and listen to that again because what Sara has said perfectly sums up exactly what all of you that are listening need to think about you need to number one take responsibility, you need to leverage your times that you can learn more about business, you need to be taking risks and following what the people that are doing what you want to be doing, follow exactly what they are doing and replicate it, don’t waste time recreating the wheel and just keep motoring and I know Sara at least for me has been so quick to respond to any of my emails or my twitter questions and I am also resource for you and there’s so many of us that are out there willing to help you in any way she performs. Thank you so much Sara for coming on and sharing your story and really inspiring us to take action and move forward, so thank you so much for coming on.
[44:42] Dr. Sara Celik: Thank you so much for having me and I wish all of these healthpreneurs the utmost amount of success and I want all of you to know that I believe in you and reach out, exactly what you said Andrea the help is there it’s just a matter of asking.
[44:59] Andrea Maxim: And if you want to see the show notes you can go to website www.maximizedbusiness.ca there you can find ways to contact Sara further, you can contact me for either one on one consultations or coaching or anything else that I have available to you on the site including my own seven-day detox set up more around the green food and detox powder but I know having teas like what Sara is offering would be of absolutely benefit alongside that and if you have questions, concerns, if you have ideas of what you would like me to cover if you have questions for any of my upcoming hosts let me know what they visit my Facebook page The Maxim Movement and definitely as I said keep listening, subscribe to the channel anything you can to get this posted because everybody in this industry can value from the amazing speakers we’ve had on so to everyone again this is the profitable practice podcast with your host Andrea Maxim and I’m out.
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