In this episode of the Profitable Practice Podcast, it is a rapid fire Q&A from my team, from you guys. I’m answering all of your questions without having rehearsed any of them. And they’re some good juice you want to hear. You do not want to miss this. Stay Tuned!
RAPID Q&A SPECIAL FOR THE 199TH EPISODE
We are on the 199th episode of the Profitable Practice Podcast. This episode covers a very special activity. The Rapid Q&A wherein I will answer all of your questions. There are very important details and lessons to take note to apply into your practice. This will be of help especially to the fresh graduates and people who are about to start their practices.
In this episode, we are going to hear out questions from people. I consider this as a very special episode for the reason that it will be the last road to the countdown to the 200th episode of our Profitable Practice Podcast. This is a must listen, so sit back, grab your notes, and learn!
IN THIS EPISODE:
[0:48] Introduction and context for today’s episode – 199th Episode, a few special things we will talk about.
[7:01] What is foundational experience?
[9:11] Mentorship piece depends on your own comfort of choice.
[10:09] The Elite Membership Mentorship Program, when do we pay?
[13:30] Where do we focus on after graduation? Being a new grad, best advice.
[16:10] Determining your niche, how do we do it?
[21:49] Providing quality services through virtual/online webcam.
[27:00] My favorite part of the Job? Leading and supporting my team.
[29:49] My Least favorite part of the Job?
[33:43] The greatest advice I’ve ever received.
[38:38] My opinion on the future of our industry.
[42:39] My final statements and takeaways.
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In this episode, it is a rapid fire Q&A from my team, from you guys, I’m answering all of your questions without having rehearsed any of them and they’re some good juicy ones in here. You do not want to miss this.
Hello, hello! Thank you again, so much for tuning in to another episode of the profitable practice podcast. This is episode 199, can you believe it guys? Next week we will be launching the 200th episode and there’s a few special things that we’re going to be talking about that episode. Don’t forget that on our Instagram page, we have that big contest that’s going down. All you have to do is read the contest details, they are over there. There’s three posts, you just need to tag a friend on one of those posts and leave a review for the podcast. In doing so, you’ll automatically get a seat at our half-day intensive that we are hosting July 12th. It’s 4 hours of live training where we do strategy and hot seats and things like that and only our maximized practitioner members get access to that. So you can have a free seat at the table by doing about 5 min. worth of work. And then you’re going to be put into a draw where you’re going to hire me and my team to do anything that we can for you for an entire week at absolutely no cost, plus you’re going to get a one hour mentorship call with me. So this is typically worth a thousand dollars to hire my team and me for a week and you are going to get that absolutely free. So you’ll be entered into that draw for that big prize.
I’m just so excited that we’re heading this milestone, I’ve been googling what do people do for their 200th episode, what are they talking about? I’ve seen people have little parties and cakes and things like that. I don’t think I’m going to go that crazy but I’m definitely pretty damn excited, and I’m also pretty damn grateful. I’ve really been reflecting on the past couple of weeks namely grateful that remote learning is coming to an end. I don’t think I could’ve handled one more week for remote learning, even though my kids are pretty darn decent. Running a business and trying to keep your kids engaged in class and do know their assignments between class. While of course being around all the time because my husband is off working, so it’s like mom every 5 seconds. I am just so grateful that this is the last week of remote learning. I am so grateful that we have the kids in six weeks of summer camp. I am so grateful that this month we doubled our team yet again. And we’re actually opening up another clinic location, I am so grateful for my team offering me the space to feel like I can get back to the creative flow. I’ve been out of it for quite a number of months and just kind of surviving, let me just say or I was just did not feel engaged, I wasn’t inspired, I wasn’t excited, I was just doing the bare minimum to get by and that’s what I needed to do. And now, a lot of that pressure and noise is starting to fade away and we had a lot of exciting things and we are only half way down the year.
And this is the first time where we are very much on track to not only meeting our annual goals but in fact exceeding them. I’m so very grateful for all of those things, very grateful for you, very grateful for those who are messaging me, who are DM-ing me, who are booking game plan calls with me, and letting me into their business and allowing me to offer a little bit of advice and support. And so for this episode, I asked my team, I asked my tribe to ask questions. This is going to be a straight up Q&A episode and so I just said ‘ok what are some of the most important questions that you want to know and I’m going to answer them in no particular order. And I think this is going to be really fun.’ And of course if there is a question that I did not answer that you want to hear I will 100% go live and do that on Facebook or Instagram and save it into my IG TV and answer your question. You just let me know what that question is.
Alright, so the first question is ‘When do I pay for a mentor?’ this actually came up when I was talking to a new grad on a game plan call and my answer was a hundred percent based on where she was in her career. I firmly believe that there are certain levels that you need to graduate from as a practitioner/business owner before you should be making certain investments. So this is not going to be a blanket definition dictionary answer, it totally depends on you, it totally depends on how focused you are, how niched you are, how driven you are for a particular goal. But if you’re like most of us when you graduate, you are born into the world, you look just like everybody else you graduated with and now you have to learn this entire new career as a business owner, not just a health and wellness practitioner. And you have no friggin clue what it is that you are doing.
So from what I’ve gathered after interviewing quite a number of practitioners across the spectrum in the first three years of business, you should only be focusing on foundational experience. This is the number one pillar of the maximized practitioner program for a reason. The foundational experience is where you just throw whatever you can at the wall and you see what sticks. You start to develop your confidence, you try to get in front of as many humans as you can whether they are a part of your niche of not just so you can test the waters. You have to get confident in your value, you have to get confident in exchanging money for your service, you have to get confident in all of the business skills that are out there. Maybe you love blogging, you never tried doing videos and now videos are your things, or maybe you thought you would do women’s health and it turns out you love cancer therapy. You won’t know any of these things because when you’re in your practitioner bubble in school, you thought this was going to be what you’re going to do. And then lo and behold, life and the universe come into play and it isn’t necessarily how you thought your practice is going to run, where you thought you’re going to practice, how your life was going to go.
So the first 3 years are all about experimentation, all about building those foundational experiences, all about getting in front of as many humans as possible. So that you can start to riddle it down to your top 100 people. It’s not until you graduate into the business essentials phase which is typically years 4-6, 4-7 where you really start to think about systemizing automating ‘how can I leverage my time a little bit more, how can I make this a little bit easier, how can I start developing my brand, how can I start creating my signature program.’ if you weren’t sure what that was ‘how can I start leveling up my message.’ All of these things start to happen in years for and six and then typically year 7and beyond you are maxed for time, you’re feeling burned out and you just want to know how you can scale.
So depending on where you are in your business journey, the mentorship piece is 100% going to depend on you and your comfort level. So for us, we created the maximized practitioner program specifically for practitioners within the first year to 5 years of their practice where they don’t really know what to do, they don’t really have systems or ideas, or not very good at the business side of things and just want guidance. But they don’t want to spend thousands upon thousands of dollars, which is exactly why we create that program. So it’s a nice hybrid of live coaching plus learning things on your own and then I try to do an update training every single month to keep it very current.
Once you have graduated from that and you’re like ‘ok now I just need to make things work, tell me what to do, I’m willing to invest in it.’ That’s when a high level coaching program comes into place, like our elite level membership. I wouldn’t offer the elite level membership to a new grad because you just don’t know what questions to ask, you just don’t know what projects to ask. Unless of course you have that clear vision in mind and then it’s a no brainer but most of us just don’t. And so, in that first couple of years what I personally did and what I would say to this question of ‘When do I pay for a mentor?’ is well do you have a clear vision? Are you confident in your strategy? Are you confident on where you want to go? Is there a path that this mentor has paved that you want to walk down? Are you ready for the time commitment that it takes to work with a mentor? Because the one thing about hiring a coach or mentor, is they’re going to ask you to do work. They’re going to get you to do homework, they’re going to get you to do more things and you have to be ready to do that for your investment.
So if you’re not ready for that, this is where I encourage again that foundational experience; how can you start to fill up your bookshelf with low cost courses, low cost tech. things that you can just start to dabble with that aren’t going to break the bank and things that you can come back to later on in your career. And you know, pull that book off the shelf, dust it off and use it when you’re ready. Not until you’re like ‘ok I know how I want my brand to look, I know I need my website to be redone, I know I want to start putting together some series sales funnels, I know I want to start using some better tech. I know I want to create a signature program, I know I need to break down all these limiting beliefs that are holding me back etc.’ Once you really start to get into more of the strategy, not the tactical, the doing the worried about being busy all the time and you really want to step into that higher level role as CEO. That’s when I personally star seeking out the higher level mentorship coaching programs.
And of course it’s all going to come down to you and your comfort level but I know I invested in people too quick when I probably didn’t need to. All of it brought me here so I’m certainly grateful for all of the experience that I’ve had. But in hindsight, sometimes you just get so excited about the transformation that the transaction just happens and it didn’t necessarily need to happen at that moment. Because I can tell you everybody is open for business at some point in time throughout the year, it does not need to be this year. So that would be my answer to when do I pay for a mentor and it’s all going to come down to the clarity of questions that you want answered will. Depends on the investment you are ready to put in right? Don’t spend 5 or 10 grand on a mentor when you’re doing one-on-one coaching and you have no idea what you’re doing. It may be helpful but depending on where you are in your life and how much you’re willing to receive and be coached may just not be the right time for you. So don’t rush into that.
Okay, next question; what should I focus on as a new grad? This comes up a lot. In fact we have 3 different podcast episodes all talking about where you should be putting your focus on as a new grad and again that comes back to foundational experience. Don’t get caught up in the big fancy website, don’t get caught up in hiring a branding/marketing firm to help you. Don’t even start paying PR people because it is such a huge investment and it really doesn’t pay off nearly as much as using something like that free journal website where journalists are always looking for authors to submit for their articles. Anyways, I will figure out what that specific name is but there is a free site where journalists are constantly looking for people to contribute and that’s how you can get into a ton of publications for free. You can pitch yourself to other podcasts, you can pitch yourself to blogs. There’s so many free ways of getting PR, do not spend ten thousand dollars a month on a PR firm.
Also as a new graduate, just do everything, sample everything don’t listen to anybody’s advice, don’t let nobody turn you away from anything because it is your experience, your journey and often times people that are giving the advice to say ‘oh no, that will never work, don’t do that or I’ve tried that, that’s a waste of time.’ Or people who are 10 years out who are living a totally different life than you are, who have the experience, the confidence, the self-worth that you do not yet have. And they’re giving you advice based on their journey and it is never fair to give someone advice on how their journey should go. Be open to everything, always be acutely tuned in to the universe, listen for signs but try everything once. I mean I did trade shows, I did newspaper ads, I did lunch and learns, I did running room 10 min opening spiels before they went on the run. I would talk to everybody, I hosted supplement tea parties, I did the webinars, I did YouTube, I did Facebook, I tried Pinterest, I tried everything and I just reverted back to what worked for me, what I had the energy and the capacity for and called it a day and just put my blinders up to everything else.
So always be focusing on the sample, on the journey, on the marathon that is this career and don’t rush into anything. Which brings me to the next question and I think this is the perfect segway ‘How do I determine my niche?’ I personally believe again within the first 3 years of practice unless you really dialed it in, unless you really hustled and saw those top 100 patients or clients that you know are the best people for you, you should not niche down until you’re fully ready. Because while everyone says that you should and there is merit to what they are saying because it provides a lot of clarity, it takes away a lot of the chaos of what you should be talking about. It helps to hone in your message. It really helps you stand out for something, I get that but too often we pick a niche out of a hat, we pick a niche because that was the specialty that we did when we’re in school or whatever. And we for sit in the real world and we very quickly pigeon whole ourselves into a corner of a niche that we don’t actually like or a niche of people that we aren’t actually attracting. That there’s a lot of resistance but you felt obligated to stay in that niche. So you want to be very careful.
And I also want to elaborate on what the term niche actually means. A lot of times people think niche is a health condition related to weight loss, it must be cancer, it must be PCOS, it must be fertility. And sure, for a lot of people that is where their niche is but what about reframing that niche or creating your own niche based on your future paced hero that’s where you want to take them. And you’re a struggling avatar which they are now. And so when we created the protocol, we created a methodology out of thin air. No one has created the GAT protocol before, especially not in this industry and I just leaned heavy into my struggling avatar who was me. I am the struggling avatar, I have gone through all of the journey of the struggling avatar to now become the future paced hero for my patients. But I just talked to myself, I talked to 10 years ago me, I talked to 20 years ago me, I talked to yesterday me and that really resonates with the people who I want to work with, who I want to attract. And this is where you are now creating your own messaging ecosystem through a methodology that you created through language that you created talking to you in the past tense to bring you to where you are now. Because all of your patients want to walk your journey, even if you’re a couple of steps ahead, you are the future paced hero for your business.
And so you can niche down by methodology, you can niche down by demographics, you can niche down by time or stage of life. It doesn’t have to be so centered on a health condition or a diagnosis. That’s why I love the GAT protocol is it provides me with so much freedom underneath that umbrella to treat all of the gut health. To treat all of the hormones, to treat the thyroid, to treat the basic foundational elements of health. I never feel pigeonholed at all with the ecosystem that I’ve created and that now my team is also executing in our clinics. So don’t feel that you have to determine the niche but certainly be looking out for it be teasing it out, be figuring it out, and I firmly believe that if you can just create a methodology, even if it’s just after your name like the Dr. Sam Solution, that’s already starting to create a message that nobody can take away from you. That nobody is saying and then layering your personality, your perspective, your beliefs, your values and now no one can touch you. And that’s why maximizing your messaging is such a vital important piece of standing out and something that I really try to prescribe with our students because if you can just create your own niche then you are solid. Because people are trying to create a connection with you.
Every day of the week they don’t care what your initials are after your name, they don’t care how many years of school you’ve had you’ve heard all of this before. They want to get to know you, they want to feel connected to you, and they want to fall in love with your deeper purpose. Your why, your mission, that’s what they want to be a part of. And it’s so important to think about that as a niche not something so diagnostic, so book related or research related or something like that. Sometimes it can be a little bit fun and sometimes it’s actually just about you. And so often we want to fight against those things because it seems too simple and the simplest strategies are always the easiest ones. Or let me rephrase that and say the path of least resistance is usually the sign that you’re on to the right choice, you’re doing the right things. Because there should be no resistance if you are in alignment with your business and your values and your beliefs and who you want to treat and who you want to make an impact for.
Ok cool. So those are the first couple of questions, let see what else is coming in here; how do we provide high quality service over webcam? I thought this was a really cool lever question, something that I hadn’t even thought about answering. But how true is this? We have an entire webinar training which I will link to in the show notes about merging your practice online using online technology, your messaging, using your social media modernized marketing all of those things to really help your business grow but it is all virtual. And how can we provide those extra level touch points that still provide that caring energy even though we’re not actually seeing those people in practice.
Now I love the idea of having a Brick and Mortar and running an online business, we are definitely close to 50% virtual and in office because I love having that ability to see people in person and have that connection with them. But we’ve also created such a beautiful system of care for our virtual patients that I think they’re getting the exact same level of experience. We have the systems to welcome them into our community right from the get go. We have our online program, the maximized health method program which we give to all of our new patients that walked them through the basic fundamentals of the GAT protocol and why it’s so important to look beyond just our visit and learn about these different aspects of your health and the different testing that’s available on all those things. We go live at least twice a week on our Facebook page to nurture our people. We host monthly webinars to give people extra touch points with us where they don’t necessarily have to book a visit to get some of the questions answered by a member of our team. We are putting Facebook ads behind all of our videos so that they get spread out to more and more people. And all of these things are really helping to level up the experience and keep our clientele fairly active and renewing often because we never lose our pace. We are constantly giving and giving more and more information and sharing it with our community that word of mouth becomes a little bit easier and reminders that we still exist become a lot easier. And so when we do offer promotions we tend to do really well because we’ve kept that relationship going and we are so relationship-centric. And of course every time that I can use tech to make anybody’s journey with us seamless, we will do it. We’ve created an entire webpage on our website on tutorials on how to do all of the lab tests that we prescribe including our new wellness kits.
So even if they’re getting their labs shipped out to them at home, we’re on the computer showing them how to conduct that lab testing and send it away. So we’ve just developed all of these things, every time there’s a blocker that comes up we find a way to break it down. With our online booking we just created our first Jane app account. I know, it’s been 10 years of doing paper folders and now the team just—because we’re getting so integrative with our patients we just need to go into AMRS’ so this was the very first day where my team has experienced Jane app and they’re so happy, that’s what they’re grateful for this week so far is for Jane. Anyways, even with Jane app on our online booking page we can’t manage all of the sites actively through our Jane app account because unfortunately it doesn’t integrate with Google. So I just gave my cellphone number. I’m like ‘Text me if you need help, I will be there to support you. We’ve just like customer service is the number one driver for me and making this business work like I had days where I had driven in the car for 2 hours between clinics just to make sure that the supplements that somebody needed that weren’t there were there the very next day. It’s little touch points like that just shows how much we care, how much we want them to succeed and how fast we want them to get those results. So when you’re providing things virtually what else can you do to really level up that experience that you’re not doing? What else can you offer to answer some of their questions that doesn’t cost them the price of a visit? All these other things will go a really long way and it makes the virtual experience seem more personable because we are engaging with them in so many different mediums that they’re just feeling totally secure and supported.
“What is your favorite part of the job? What is your favorite part of my job?” My favorite part now, so I have to speak pre-December 31st 2021 and post December 31st 2021. I could probably go back to 2019 when I hired my very first project manager. Now, my favorite part of the job is absolutely leading my team, supporting my team, making their lives easier working for me constantly providing them with whatever they need to make their job more seamless. I really thrive on that, I love making the systems better, I love making the processes better, I love making those really quick decisions to how can we eliminate this, delete this, make this better, what’s the new operating procedure? Let’s make a new video training on this so everyone’s on board. And now that we’ve doubled our team, it really reinforces to me how the GAT protocol and everything that I’ve created is 100% reproducible to anyone at any point in time and how seamless it is for me to onboard people. So that is my new love, my new favorite part of the job and again as I said at the very beginning, I am so grateful for the people that are working with me and I’m so proud of each and every one of them and seeing how they’ve grown as a practitioner while working with me. So I love that.
Pre-2019 when I didn’t have a team and it was just me doing all of the things at all the clinics. There was a point where I was working at three clinics, I would say my favorite part of the job was always marketing and building, like booking at the calendar. I would get such a high on the bookings and fill it up as quickly as I could and how could I fill it up and let’s call back all these people and see if they’ll book back in. And that part I just thrived off of that, I didn’t love the execution part which is where the team comes in but I love the thrill of filling up the calendar and pushing my limits and seeing how much we could make on any given day, and seeing our I think we’ve given had one day where we made 5 thousand dollars across all clinics and that was just an amazing day just to see if ‘okey for all firing all cylinders, what is possible?’ So that was my favorite part of the job pre-teen, which is why I needed to have a team. I didn’t like executing on the calendar.
Now, the next question of course is ‘What is my least favorite part of the job?’ again, pre-team and what I’m realizing now is I didn’t realize how shackled I was to my Google calendar. As much as I loved filling up my schedule, it controlled me. I felt like every day I would rehearse and look over and over again at what my schedule was, who the patients were. Energetically was I excited about that or was that going to be a scary appointment or whatever and then trying to fit life into that calendar I felt so controlled by my schedule. Because I was working 4-6 days a week seeing people and booking them in. I never had a Saturday off until this year, I worked every single Saturday at a clinic, I think I would rather take one off a year or miraculously there would be a Saturday that just bailed. But again, I would say probably 48 Saturdays out of the year I was in the office and I just felt controlled by that schedule. And having to put on a show every single appointment was very draining for me. I liked it because it was what I was trained to do, what I was supposed to be doing but at the end of the day just wasn’t not feeling me at all.
Now, my least favorite part of the job is not even my least favorite part of the job but the hardest part of the job right now is reassessing my role, reassessing where my energy is now, where I need to be. I’m basically still breaking myself down to build myself up into this new top of the pyramid CEO role and I haven’t quite figured out my place yet. Thrusting in school shutdown remote learning, my husband working full time, that’s also put in a huge issue with regards to energy where it’s being spent and that’s been very difficult. So I’m trying to show up for everyone and it’s a very thankless job, it’s a thankless job as the boss, it’s a thankless job as a mom. It’s a thankless job as a wife sometimes, it’s a thankless job across the board a lot of times and it makes it very hard some days to maintain that level of motivation and excitement. And sometimes, oftentimes I just want to run away, to a hotel or get on a plane and just bounce from everybody and from everything.
And so I’m working through that right now. It’s been really tough for the past couple of months to figure out where this sometimes lacks motivation, sometimes feeling depressed moods, sometimes feeling lazy. Just shut down, warm down, trying to figure all of that out and then of course with my hormonal fluctuations being a woman, like it’s not so fun all the time. So right now that’s the least favorite part of the job, but I really can’t complain. It’s like so trivial to even say that but the hard part is still letting go of the ego, still trying to become that higher level person tapping back into the creative, leaning into the energy work and allowing myself to fall into it is tough.
“What is the best advice that you’ve ever received?” I’ve received a lot of great advice but what I will say is the quote that keeps me driving the most that drives me as a woman that drives me as a mom that drives me as a business owner that drives me as a partner, as a wife was ‘everything that you create and everything you have or do not have in your life you create it.’ And so that has been something that I think about every single time I get into a ‘woe is me, funk-a. I can’t do this funk-a, I’m scared or what if.’ Or thinking about all the negatives, that is the one thing that I think about is well, if I don’t take this action, if I don’t take this action, then what is the consequence of not doing it? And that is something that I have to own. If I do take this action and it’s successful, well, what do I have as a consequence of taking that action as successful? I get to own that too. So it’s really helpful to me to become a better communicator. It’s really helped me become better in my relationships with people, my team members, and my husband. It’s made me become better as a woman who struggles with her weight every single day, who struggles with feeding my kids healthy when most of the time, it’s just whatever I can do fast between calls and letting that go.
Letting go the idea of everything has to look perfect, be perfect, be the best again, everything that I create in my life and don’t have. Everything that I have and do not have in my life, I’ve created. If I want to have the perfect house and that requires me to be panicked about it, anxious about it, getting upset with my family, I created that. For that striving nature to be the perfect mom and having it all together, whereas if I asked for help or just let it go and have a messy house and start teaching my kids to clean up after themselves. Well now I also have that as a benefit towards me. Do I want to be constantly exchanging time for dollars and always be worried about my bank account and always be chasing after the money, well then I’m going to have that lifestyle where I’m never home. I come home angry, I get into fights with my kids and my husband. Been there and done that. Or I can let go of the money and hire people to do the things that quite frankly I don’t enjoy doing, I’m not good at doing things that other people are better at than me. And rewarding them for that financially which means letting go of money and now I have a lifestyle where I work maybe 2 -4 hours a day if I need to versus 12 hours a day like I used to and the work is not difficult. And it’s not showing up for anybody because I have to, it’s showing because I want to, because I created that.
And that is probably the best piece of advice, something I take with me for every decision that I make, every time I get into my head, every time I talked myself out of something I will just say ‘well then you can’t be upset for the outcome of this decision or then you can be really proud of the outcome of this decision. But it’s always on me, my lack of communication with people and my partner and I are getting into a fight, that’s also on me. Because I didn’t communicate properly, I didn’t think about where the real essence of that anger was coming from and now I’ve created a tent’s house and that’s on me. Or if I’m not asking for help enough, that’s on me. It’s not on anybody else, I can’t make assumptions or have any expectations of anyone, it’s all about clarity and conversation and communication and being humble. Letting go of things and being willing to accept things like help, like sleep and rest and letting go of the hustle. I can create whatever lifestyle I want and I am and I would say that one saying ‘what you have and do not have in your life is all on you.’ I think that was Jim Forton that said that and has helped me create everything that I’ve created.
Finally, ‘where do you see the industry in 5-10 years?’ this is a big question and I don’t think I have the answer but I will say that the more saturated the virtual space is getting, the more virtual everything is getting, if you aren’t willing to lean into technology, lean into doing things easier for yourself, leaning into making those investments when you have to and spending time on your messaging. Spending time learning how to speak to people, spending time on figuring out your value, spending time on writing good copy. Spending time on making good video and gaining all of those skills, whatever programs you have to take, how many live events you have to go to toastmaster clubs, whatever. You need to be doing all those things, you need to get comfortable with tech, you need to get comfortable with going online, you need to get comfortable with your messaging, you need to start creating your own ecosystem to really stand out and infuse that with your beliefs, your values. Be true to who you are, don’t worry about the practitioner bubble, don’t worry about trolls, and don’t worry about people coming after you with pitchforks or taking your license away. Sometimes you just have to show up as you within reason and own that and be authentic. And those are the people that are winning in today’s day and age, social media is winning in today’s day and age. You have to get there, you have to be comfortable with that.
And then the final thing that I will say is if you don’t have a business that is multifactorial, meaning it’s not a 100% all in on in office services. It’s not necessarily a 100% all in on virtual services that you can add little branches to the main trunk of your business that you could pivot or feed off of when craziness happens like pandemics. If you aren’t developing a multi-factorial business, I think you will also know that it is going to be a struggle. Because your business won’t be able to adapt nearly as easily and figuring out what that is for you is entirely up to you, you can look any way you want it to but it has to be there. There has to be extra streams of income that you can create or can lean on a dime to support you when its say quieter month and it’ll help to even think things out when it’s a totally different climate when people are asking or needing different things because people are shifting all the time like a wave. And they’re looking for different things, they’re looking for different levels of quality care, they’re looking for faster. Everything is just getting so fast you need to be able to lean into that and find ways of making revenue anytime anywhere. And if not more bookings, how can you increase your revenue per hour and that’s something that we’ve focused on with our team is we are not fully booked.
We are usually 60% booked most of the time but our patient, our revenue per patient hour is like 300 + every single time. So it’s not always about how booked you are, it’s about what can you do every single hour that you are booked and leverage that and find ways to make it grow. Because that is the game, it’s not about exchanging time for dollars, it’s about exchanging the most amount of dollars for time. Alright! Those are all of the questions that came in, if there are any questions that I missed that you want to hear answered by me, drop them in my DMs’. While you are on my Instagram @andreamaximnd enter our contest. Our 200th episode is dropping next week, oh my gosh and we’re going to find a way to celebrate together. You have been with me in this entire journey this whole time, so I got to reward you and I just need to see your hand up. I’m going to welcome you into my half-day intensive in July and hopefully I will be your bash for a week and my team to do your bidding. And you can see that it’s really like to delegate like a mother at no cost to you, I’m more than happy to do it. Okay, thank you again so much for listening, 200th episode next week. Do not forget to download it. Leave us a review, tag me, tag your friends on Instagram, let me know how things are going with you. I can’t wait to talk to you next week. I’m Andrea Maxim and I’m out.
You guys are killer. Thank you as always for listening to the Profitable Practice Podcast. Leave me a comment, and if you have it already, I would love a review on iTunes. Definitely subscribe to this podcast and leave me a quick review! For those ready to maximize your practice, contact me at https://maximizedbusiness.ca/