Reduce Overwhelm by Niching Your Practice: Interview with Dr. Katie Rothwell, ND [Ep. #093]
In this episode of The Profitable Practice Podcast, I interview on of my star coaching clients, Dr. Katie Rothwell! Katie experienced an amazing transformation in her business by niching her practice.
The Real Story Of Growing A Practice From Being An Associate To Co-Ownership Of Her Clinic
I have a truly amazing MAXIMized Practitioner on the show today: Dr. Katie Rothwell, ND!
At the beginning of 2018 all the MAXIMized Practitioner community were sharing our biggest takeaways from 2017 and her answer really stood out for me:
“Just wanted to share a “win” from today! Found out I saw 220 new patients in 2017, which I am super happy with! Upwards and onwards for 2018 ”
— Katie Rothwell, via Facebook
So I knew I absolutely had to have her on the show so she could tell you all about how she did it!
In the episode, she talks about how niching her practice really made an impact on filling up her appointment calendar with patients, and of course, her bottom line as a result of that.
Even better, we’re also going to get real about being and associate versus being a clinic owner.
Dr. Katie shares how she went from being an associate to co-owning the practice that she was an associate in. So often we think that “The Grass is always Greener on the other side” or you can much more money as a clinic owner and that is not always the case. So we’re going to get into that today too!
In This Episode:
[1:00] Introducing this episode…
[3:49] Welcome Katie! (Katie gives a description of her practice)
[5:48] Katie’s journey to developing that practice and niching herself naturally
[10:54] What a niched practice looks like in terms of patient mix
[11:24] When does a niched practice turn people away/refer out?
[14:54] How did she handle transitioning her marketing?
[16:39] How niching your practice streamlines your business and makes practice easier for you
[18:43] On moving from associate to becoming a co-owner at her clinic
[23:21] The biggest pressure of being the owner… what it’s like when the buck stops with you.
[27:04] Katie on NOT niching herself from the beginning and giving herself the chance to experiment
[28:41] On key resources that helped her grow so quickly, including business coaching with Dr. Andrea
[31:34] Katie’s last words of advice…
Dr.Katie Rothwell is a Naturopathic Doctor and co-owner of Rooted Naturopathic Clinic in Barrie ON. She has a clinical focus in hypothyroidism and Hashimoto’s disease and works with patients from the GTA to Sudbury in order to optimize their thyroid health and feel like themselves again.
After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:
- Have you niched your practice? If so, what area and how did YOU decide?
- If you haven’t niched your practice, are you planning to? Why or why not?
One of the best parts of any episode is getting to discuss the topic with you. Everyone gets to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work.
PS. Here is the link to register for my 3X Your Practice Master Class Training that will teach you 5 strategies to MAXIMized your revenues by improving patient retention.